{"id":10411,"date":"2025-10-10T22:49:04","date_gmt":"2025-10-10T22:49:04","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10411"},"modified":"2025-10-10T22:49:04","modified_gmt":"2025-10-10T22:49:04","slug":"60-of-shoppers-expect-to-use-ai-agents-in-the-next-12-months","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10411","title":{"rendered":"60% of shoppers expect to use AI agents in the next 12 months"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/04\/mt-charts-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"MarTechCharts\" loading=\"lazy\"\/><\/div>\n<p><em>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.<\/em><\/p>\n<figure data-wp-context='{\"imageId\":\"68e97eb25c4d9\"}' data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"439\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM-800x439.png\" alt=\"\" class=\"wp-image-403611\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n<p>\t\t<\/p><\/button><\/figure>\n<p>Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report on agentic commerce from management consultancy firm Kearney.<\/p>\n<p>The report, \u201c<a href=\"https:\/\/www.kearney.com\/industry\/consumer-retail\/article\/as-agentic-commerce-reshapes-retail-here-s-how-leaders-can-win\" target=\"_blank\" rel=\"noopener\">Agentic Commerce: From Brand Loyalty to Bot Logic<\/a>,\u201d found 73% of consumers are familiar with AI tools and 60% of shoppers expect to use agentic AI\u00a0 in the next 12 months.\u00a0<\/p>\n<p>The report goes on to say that retailers that are unprepared for this shift face massive risk. Much of that risk will come from cross-platform \u201csuper-agents\u201d that operate beyond the control of retailers.\u00a0<\/p>\n<p>These cross-platform bots represent a seismic shift for retailers, which are accustomed to focusing on the needs of their customers. In an agentic-commerce world, bots will encourage shoppers to look elsewhere for better deals or a better fit.<\/p>\n<p><strong><em>Previous chart: <a href=\"https:\/\/martech.org\/marketers-say-ai-aspirations-get-stuck-in-pilot-purgatory\/\">Marketers say AI aspirations get stuck in \u2018pilot purgatory\u2019<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/60-of-shoppers-expect-use-ai-agents-in-the-next-12-months\/\">60% of shoppers expect to use AI agents in the next 12 months<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report on agentic commerce from management consultancy firm Kearney. The report, \u201cAgentic Commerce: From Brand Loyalty to Bot Logic,\u201d found 73% of consumers are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10411\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;60% of shoppers expect to use AI agents in the next 12 months&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-8.56.19-AM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10411"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10411\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}