{"id":10454,"date":"2025-10-14T15:03:31","date_gmt":"2025-10-14T21:03:31","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10454"},"modified":"2025-10-14T15:03:31","modified_gmt":"2025-10-14T21:03:31","slug":"data-infrastructure-consolidation-continues-as-fivetran-dbt-labs-merge","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10454","title":{"rendered":"Data infrastructure consolidation continues as Fivetran, dbt Labs merge"},"content":{"rendered":"
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xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months.<\/p>\n

The combined company aims to deliver an open data infrastructure \u2014 unifying data movement, transformation, metadata and activation \u2014 while preserving freedom of choice for analytic compute and AI, according to the announcement.\u00a0<\/p>\n

The company\u2019s vision for an open data infrastructure will reduce engineering complexity by automating data management end-to-end, and work across any compute engine, catalog, BI tool or AI model.<\/p>\n

The data layer is becoming increasingly crucial for businesses that aim to deliver personalized experiences or deploy AI agents. Data needs to be accurate and readily available to help ensure agents don\u2019t stray from the intended path and experiences don\u2019t fall short.\u00a0<\/p>\n

Fivetran\u2019s previous acquisitions in 2025 include Census<\/a>, which it acquired in May, and Tobiko Data, the company behind SQLMesh and SQLGlot, which it bought in September.<\/p>\n

Dig deeper: Before scaling AI, fix your data foundations<\/a><\/em><\/strong><\/p>\n

More open source data tools get acquired<\/h2>\n

Among the things Census, SQLMesh, SQL Glot and dbt Core have in common is their open-source nature.\u00a0<\/p>\n

In a statement announcing the merger, Fivetran reaffirmed its commitment to an open data infrastructure. <\/p>\n

\u201cAs part of this transaction, the company is committed to keeping dbt Core open under its current license and maintaining it with and for the community, ensuring its development remains vibrant,\u201d the statement said.\u00a0<\/p>\n

dbtLabs CEO and co-founder Tristan Handy echoed that sentiment in a blog post announcing the merger<\/a>.\u00a0<\/p>\n

\u201cI know that at least some of you reading this will be concerned that Fivetran\u2019s historical focus on building proprietary software might make its way into the ethos of dbt, but we anticipate quite the opposite,\u201d Handy wrote.<\/p>\n

At this point, not everyone is convinced. Not only are open-source options being acquired, but consolidation is also leading to fewer choices and shrinking the analytics engineering ecosystem.<\/p>\n

Fivetran CEO George Fraser will serve as CEO of the unified company, and Handy will serve as co-founder and president. Finalization of the merger remains subject to customary closing conditions, including regulatory approvals. Until then, Fivetran and dbt Labs will continue to operate as separate, independent companies.<\/p>\n

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The post Data infrastructure consolidation continues as Fivetran, dbt Labs merge<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The combined company aims to deliver an open data infrastructure \u2014 unifying data movement, transformation, metadata and activation \u2014 while preserving freedom … <\/p>\n

Read more “Data infrastructure consolidation continues as Fivetran, dbt Labs merge”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/data-merging.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10454"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10454\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}