{"id":10473,"date":"2025-10-15T15:17:02","date_gmt":"2025-10-15T21:17:02","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10473"},"modified":"2025-10-15T15:17:02","modified_gmt":"2025-10-15T21:17:02","slug":"ai-is-your-key-to-better-market-research-and-planning","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10473","title":{"rendered":"AI is your key to better market research and planning"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Robots examining charts and graphs.\" loading=\"lazy\" \/><\/div>\n<p>Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants.<\/p>\n<p>From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, these intelligent systems accelerate the insights-to-action cycle \u2014 turning what once took days into hours.<\/p>\n<p>At the upcoming <a target=\"_blank\" href=\"https:\/\/martech.org\/conference\/november\/agenda\/\" rel=\"noopener\">MarTech Conference<\/a>, taking place online Nov. 4, 2025, you\u2019ll learn how to use AI to build faster, more confident marketing strategies grounded in real-time intelligence.<\/p>\n<p>During the session \u201cAI is your key to better market research and planning<em>\u201d<\/em> panelists Susan Ferrari, senior director at EmotionTrac; Brian Madden, futurist at Citrix; Katie Templin, CXO, Qualified Digital; and Steve Bevilacqua, principal consultant at Cella by Randstad, will discuss how to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Gather and synthesize customer, market and competitor data in real time using AI.<\/li>\n<li>Use AI-generated insights<strong> <\/strong>to build campaign strategies in less time.<\/li>\n<li>Replicate real-world examples of teams reducing planning cycles and increasing agility.<\/li>\n<\/ul>\n<p>This session is designed for marketing strategists, planners, and operations leaders who want to accelerate decision-making and stay ahead of change.<\/p>\n<p>Discover how AI-driven intelligence can help your team move from research to results \u2014 and build campaign plans that deliver impact in less time.<\/p>\n<p>Don\u2019t miss out \u2014 register now for <a target=\"_blank\" href=\"https:\/\/martech.org\/conference\/november\/agenda\/\" rel=\"noopener\">the free November MarTech Conference<\/a>.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/ai-is-your-key-to-better-market-research-and-planning\/\">AI is your key to better market research and planning<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, these intelligent systems accelerate the insights-to-action cycle \u2014 turning what once took days into hours. At the upcoming MarTech Conference, taking place online Nov. 4, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10473\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;AI is your key to better market research and planning&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-bots-research-800x450.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10473"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10473\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}