{"id":10484,"date":"2025-10-20T15:28:50","date_gmt":"2025-10-20T21:28:50","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10484"},"modified":"2025-10-20T15:28:50","modified_gmt":"2025-10-20T21:28:50","slug":"why-is-salesforce-partnering-with-the-biggest-names-in-ai","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10484","title":{"rendered":"Why is Salesforce partnering with the biggest names in AI?"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Cooperating hands.\" \/><\/div>\n<p>The tech world is full of what appear to be odd partnerships, and some of the announcements at last week\u2019s Dreamforce conference put that on full display.\u00a0<\/p>\n<p>Everyone knows Salesforce wants to be synonymous with AI \u2014 and agentic AI in particular. It opened Dreamforce with the introduction of <a target=\"_blank\" href=\"https:\/\/martech.org\/salesforce-launches-agentforce-360-to-embed-ai-agents-directly-in-slack-for-marketing-teams\/\" rel=\"noopener\">Agentforce 360<\/a>, the latest version of its <a target=\"_blank\" href=\"https:\/\/martech.org\/salesforce-agentforce-what-you-need-to-know\/\" rel=\"noopener\">Agentforce<\/a> platform.\u00a0<\/p>\n<p>The good news for Salesforce is that the agentic enterprise the company wants very badly to take shape is starting to form. But Salesforce can\u2019t expect it to revolve around its tools alone.<\/p>\n<p>Partnerships announced last week at Dreamforce bring popular productivity tools (like the Google Workspace apps) and AI-powered tools (like ChatGPT and Gemini) further into the fold.\u00a0<\/p>\n<p>It\u2019s unlikely Salesforce can convince people to abandon their familiar tools for Salesforce tools, nor should it even try. Not everyone is a Salesforce user.<\/p>\n<p>Salesforce had existing partnerships with OpenAI, Google and AWS. As the future of agents in the enterprise begins to take shape, the companies last week announced expanded partnerships that increase their connections.<\/p>\n<p><strong><em>Dig deeper: <a target=\"_blank\" href=\"https:\/\/martech.org\/salesforce-marketing-cloud-enters-the-agentic-era\/\" rel=\"noopener\">Salesforce Marketing Cloud enters the agentic era<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\">Salesforce and OpenAI<\/h2>\n<p>Here are some of the details from the Salesforce-OpenAI announcement.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Agentforce apps will be available in ChatGPT, allowing users to query CRM data, customer conversations or build Tableau visualizations directly in ChatGPT.<\/li>\n<li>Product catalogs from Agentforce will appear in ChatGPT and support in-app purchases via the Agentic Commerce Protocol and Stripe integration.<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/14\/openai-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/li>\n<li>A ChatGPT integration with Slack will enable summarization, content drafting and improved Slack search via enterprise context.<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/14\/openai-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/li>\n<li>OpenAI\u2019s reasoning, voice and multimodal capabilities will be embedded in the Salesforce Agentforce 360 Platform, with OpenAI as a \u201cpreferred model\u201d option for agents built in that environment.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Salesforce and Google<\/h2>\n<p>Here\u2019s what Salesforce and Google are working on:<\/p>\n<ul class=\"wp-block-list\">\n<li>Integration of Agentforce 360 with Google Workspace, for example, CRM apps accessible from Gmail, Sheets, Docs, Drive and Meet.<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/16\/google-gemini-agentforce-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/li>\n<li>Slack\u2019s real-time search API is used to ground Gemini responses in an organization\u2019s Slack data, and users can invoke Gemini agents directly in Slack.<\/li>\n<li>Expanded Google-Salesforce joint features, such as zero-copy data federation with BigQuery, federated authentication and Zero Copy with Data 360 and BigQuery.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Salesforce and AWS<\/h2>\n<p>The AWS-Salesforce announcement was more technical in nature than the others, but here are some of the highlights:<\/p>\n<ul class=\"wp-block-list\">\n<li>Salesforce Data 360 (formerly Data Cloud) can connect to AWS systems like Amazon Redshift without copying data, enabling real-time queries and unified views.<a href=\"https:\/\/www.salesforce.com\/news\/stories\/aws-collaboration-accelerates-ai-tranformation\/\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/li>\n<li>Native integration between Salesforce Data 360 Clean Rooms and AWS Clean Rooms allows multiple parties to collaborate on insights without exposing raw data \u2014 enabling joint advertising measurement, cross-party analytics and more.<\/li>\n<li>Salesforce offerings (such as Agentforce, AgentExchange) are available on AWS Marketplace in more than 30 countries, simplifying procurement, billing, contract management and deployment.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">What does this mean for marketers and MOps pros?<\/h2>\n<p>The agentic enterprise these companies see as the future of business will rely on a hodgepodge of tools from a variety of vendors. But it\u2019s going to need connective tissue, and they all realize it.<\/p>\n<p>The OpenAI and Gemini announcements connecting Salesforce tools to Google and ChatGPT platforms echo announcements earlier this year by <a target=\"_blank\" href=\"https:\/\/martech.org\/hubspot-announces-deep-research-connector-to-chatgpt\/\" rel=\"noopener\">HubSpot when it connected to popular LLMs<\/a>. (Those announcements were not without <a target=\"_blank\" href=\"https:\/\/martech.org\/hubspots-chatgpt-connector-generates-excitement-and-some-concerns\/\" rel=\"noopener\">concern over data privacy<\/a>.)<\/p>\n<p>One of the big questions that remains unanswered is whether all of this connective tissue will actually break down the data and organizational silos that plague so many organizations.\u00a0<\/p>\n<p>In theory, well-connected AI agents could uncover data from various parts of the organization \u2013 including areas where marketers rarely tread. This is a point Oracle is focusing on by <a target=\"_blank\" href=\"https:\/\/martech.org\/oracle-debuts-ai-agents-for-cx-and-revenue-teams\/\" rel=\"noopener\">building agents on top of its Fusion business applications<\/a> instead of creating another platform.<\/p>\n<p>If all of this comes together, we may someday ask, \u201cWhere were you when the silos came tumbling down?\u201d We\u2019re not there yet, but the future looks clearer than it did a year ago.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/why-is-salesforce-partnering-with-the-biggest-names-in-ai\/\">Why is Salesforce partnering with the biggest names in AI?<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The tech world is full of what appear to be odd partnerships, and some of the announcements at last week\u2019s Dreamforce conference put that on full display.\u00a0 Everyone knows Salesforce wants to be synonymous with AI \u2014 and agentic AI in particular. It opened Dreamforce with the introduction of Agentforce 360, the latest version of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10484\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Why is Salesforce partnering with the biggest names in AI?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/cooperating-hands-800x450.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10484"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10484\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}