{"id":10503,"date":"2025-10-24T15:32:38","date_gmt":"2025-10-24T21:32:38","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10503"},"modified":"2025-10-24T15:32:38","modified_gmt":"2025-10-24T21:32:38","slug":"ai-is-changing-the-hiring-practices-of-marketing-agencies","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10503","title":{"rendered":"AI is changing the hiring practices of marketing agencies"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/New-MarTech-Charts2-800x427.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p><em>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"68fb7b3c53347\"}' data-wp-interactive=\"core\/image\" class=\"alignright size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"404\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-404x600.png\" alt=\"\" class=\"wp-image-403880\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n<p>\t\t<\/p><\/button><\/figure>\n<\/div>\n<p>Marketing agencies are in a period of transformation, thanks in part to AI, and they\u2019re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders.<\/p>\n<p>The report, \u201c<a href=\"https:\/\/studiosunup.com\/blog\/ais-effect-on-the-marketing-industry-2025\/\">AI\u2019s Effect On The Marketing Industry<\/a><em>\u201d <\/em>(registration required), from Sunup found AI is already responsible for changes in the hiring practices of many agencies.\u00a0<\/p>\n<p>Agencies are fundamentally rethinking what they offer clients, how they structure their teams and what skills the marketer of 2030 will need to succeed, according to the report.\u00a0<\/p>\n<p>Among the findings:<\/p>\n<ul class=\"wp-block-list\">\n<li>57% of agencies have slowed or paused entry-level hiring as AI absorbs execution work once handled by junior staff.<\/li>\n<li>54% of large agencies plan significant headcount reductions within three years.<\/li>\n<li>75% of agencies are actively hiring for AI-focused roles that blend creative and technical depth.<\/li>\n<li>91% of agency leaders see agency headcount being reduced by AI as the value shifts to senior-led work.<\/li>\n<\/ul>\n<p>The report was the result of an August 2025 survey of 225 U.S. marketing agency leaders, at either the VP or C-suite level. Small, mid-sized and large marketing agencies were included in the report to ensure the results were representative of a broad swath of the industry.\u00a0<\/p>\n<p><strong><em>Previous chart: <a href=\"https:\/\/martech.org\/agentic-commerce-is-here-and-consumers-want-it-to-help-find-deals\/\">Agentic commerce is here, and consumers want it to help find deals<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/ai-is-changing-the-hiring-practices-of-marketing-agencies\/\">AI is changing the hiring practices of marketing agencies<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they\u2019re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, \u201cAI\u2019s Effect On The Marketing Industry\u201d (registration required), from Sunup found &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10503\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;AI is changing the hiring practices of marketing agencies&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Sunup-Report_Figure-1.3-scaled.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10503"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10503\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}