{"id":10515,"date":"2025-10-29T15:58:21","date_gmt":"2025-10-29T21:58:21","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10515"},"modified":"2025-10-29T15:58:21","modified_gmt":"2025-10-29T21:58:21","slug":"how-ai-just-nuked-marketing-as-we-know-it","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10515","title":{"rendered":"How AI just nuked marketing as we know it"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/SE01EP1-Amanda-Cole-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Bloomreach CMO Amanda Cole on the Playbook Broken podcast.\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Bloomreach CMO\u00a0Amanda Elam Cole\u00a0joins\u00a0Playbook Broken\u00a0to dismantle the marketing \u201cworkflow\u201d as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what\u2019s next.<\/p>\n<p>Amanda and I talk about leadership, failure, unlearning and the future of marketing systems that think and not just automate.<\/p>\n<p>If you\u2019re a CMO, founder, or marketer trying to survive the AI revolution\u2026 this one\u2019s your wake-up call.<\/p>\n<h3 class=\"wp-block-heading\">Episode guide<\/h3>\n<p><strong>00:00:<\/strong> Intro: Leading marketing through chaos<br \/><strong>02:15:<\/strong> <a href=\"https:\/\/youtu.be\/ZCVybpr8Cpc?si=BMKNikzDOP5Gej0f&amp;t=135\">Breaking free from workflows \u2014 why the old playbook is dead<\/a><br \/><strong>05:45:<\/strong> <a href=\"https:\/\/youtu.be\/ZCVybpr8Cpc?si=BMKNikzDOP5Gej0f&amp;t=345\">The AI leap: From prompts to autonomous campaigns<\/a><br \/><strong>10:30:<\/strong> <a href=\"https:\/\/youtu.be\/ZCVybpr8Cpc?si=BMKNikzDOP5Gej0f&amp;t=630\">The end of websites? Agents as the new channel<\/a><br \/><strong>14:20:<\/strong> <a href=\"https:\/\/youtu.be\/ZCVybpr8Cpc?si=BMKNikzDOP5Gej0f&amp;t=860\">Authenticity vs automation: validating our humanity<\/a><br \/><strong>17:00:<\/strong> <a href=\"https:\/\/youtu.be\/ZCVybpr8Cpc?si=BMKNikzDOP5Gej0f&amp;t=1020\">Unlearning what feels safe \u2014 leadership in uncertainty<\/a><br \/><strong>19:00:<\/strong> <a href=\"https:\/\/youtu.be\/ZCVybpr8Cpc?si=BMKNikzDOP5Gej0f&amp;t=1140\">Soul care and survival for modern leaders<\/a><br \/><strong>21:00: <\/strong><a href=\"https:\/\/youtu.be\/ZCVybpr8Cpc?si=BMKNikzDOP5Gej0f&amp;t=1260\">Forcing yourself: breaking habits, breaking playbooks<\/a><\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\n--><\/p>\n<section class=\"cwt-follow-box\" aria-labelledby=\"cwt-follow-heading\">\n<h2>Follow Conversations with MarTech on:<\/h2>\n<div class=\"cwt-row\">\n    <!-- Conversations with MarTech logo --><br \/>\n    <a class=\"cwt-brand\" href=\"https:\/\/martech.org\/topic\/conversations-with-martech\/\" aria-label=\"Conversations with MarTech home\" title=\"MarTech.org\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/01\/1023BF8E-41B2-45E8-8701-19F74F955D89.png\" alt=\"Conversations with MarTech\" loading=\"lazy\" \/><br \/>\n    <\/a>\n<p>    <!-- Platform icons\/links --><\/p>\n<nav class=\"cwt-platforms\" aria-label=\"Podcast platforms\">\n      <a class=\"brand-icon\" href=\"https:\/\/martechpodcastseries.buzzsprout.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Buzzsprout\" title=\"Buzzsprout\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/buzzsprout-logo.jpeg\" alt=\"Buzzsprout\" loading=\"lazy\" \/><br \/>\n      <\/a>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/www.youtube.com\/@MarTechisMarketing\" target=\"_blank\" rel=\"noopener\" aria-label=\"Watch on YouTube\" title=\"YouTube\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/YouTube-Logo.webp\" alt=\"YouTube\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/conversations-with-martech\/id1687975290\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Apple Podcasts\" title=\"Apple Podcasts\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/apple-podcasts.jpg\" alt=\"Apple Podcasts\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/music.amazon.com\/podcasts\/19d68d57-a1f9-4b97-bf8a-2804e1f110be\/conversations-with-martech\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Amazon Music\" title=\"Amazon Music\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/AMAZON-MUSIC.png\" alt=\"Amazon Music\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/open.spotify.com\/show\/7vykzeMrvrFV7gfJVrI7Oa\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Spotify\" title=\"Spotify\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/spotify-logo-1.png\" alt=\"Spotify\" loading=\"lazy\" \/><br \/>\n      <\/a><br \/>\n    <\/p><\/nav>\n<\/div>\n<\/section>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/how-ai-just-nuked-marketing-as-we-know-it\/\">How AI just nuked marketing as we know it<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bloomreach CMO\u00a0Amanda Elam Cole\u00a0joins\u00a0Playbook Broken\u00a0to dismantle the marketing \u201cworkflow\u201d as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what\u2019s next. Amanda and I talk about leadership, failure, unlearning and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10515\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How AI just nuked marketing as we know it&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/zcvybpr8cpc.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10515"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10515\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}