{"id":10523,"date":"2025-10-31T16:00:37","date_gmt":"2025-10-31T22:00:37","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10523"},"modified":"2025-10-31T16:00:37","modified_gmt":"2025-10-31T22:00:37","slug":"ai-gains-influence-with-shoppers-but-search-still-rules","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10523","title":{"rendered":"AI gains influence with shoppers, but search still rules"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/New-MarTech-Charts2-800x427.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/div>\n<p><em>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.<\/em><\/p>\n<figure data-wp-context='{\"imageId\":\"6904e79f37e4b\"}' data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"800\" height=\"346\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM-800x346.png\" alt=\"\" class=\"wp-image-404111\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n<p>\t\t<\/p><\/button><figcaption class=\"wp-element-caption\"><em>Source: \u201cWhen AI Guides the Shopping Journey: Opportunities for Marketers in the Age of AI-Driven Commerce,\u201d IAB &amp; Talk Shoppe.<\/em><\/figcaption><\/figure>\n<p>AI is now the second most influential shopping source behind only search engines, according to a new report from IAB and Talk Shoppe.<\/p>\n<p>The report, \u201c<a href=\"https:\/\/iab.com\/insights\/when-ai-guides-the-shopping-journey\">When AI Guides the Shopping Journey: Opportunities for Marketers in the Age of AI-Driven Commerce,<\/a>\u201d (no registration required) found AI surpassed retailer websites, apps, and even recommendations from friends and family in influencing shoppers.<\/p>\n<p>Additional findings from the study include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Among \u201cAI Shoppers,\u201d 46% say they use AI \u201cmost or every time\u201d they shop, and 80% state they expect to rely on it more in the future.<\/li>\n<li>More than 70% of shoppers say AI often anticipates their needs before they even ask.<\/li>\n<li>85% agree AI\u2019s recommendations feel personalized.<\/li>\n<li>83% find it makes shopping more enjoyable.<\/li>\n<\/ul>\n<p>AI usage is highest in the beginning and middle of the shopping journey, where consumers leverage it for research and comparison to provide clarity while shopping. More than 80% of shoppers deemed AI most effective when researching and comparing products.<\/p>\n<p>AI also unlocks discovery of new products and brands, the study found. Nearly 90% of shoppers say AI helps them discover products they wouldn\u2019t have found otherwise, and 64% had AI surface a new product in-session.<\/p>\n<p><strong><em>Previous chart: <\/em><\/strong><a href=\"https:\/\/martech.org\/ai-is-changing-the-hiring-practices-of-marketing-agencies\/\"><strong><em>AI is changing the hiring practices of marketing agencies<\/em><\/strong><\/a><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/ai-gains-influence-with-shoppers-but-search-still-rules\/\">AI gains influence with shoppers, but search still rules<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: \u201cWhen AI Guides the Shopping Journey: Opportunities for Marketers in the Age of AI-Driven Commerce,\u201d IAB &amp; Talk Shoppe. AI is now the second most influential shopping source behind only search engines, according to a new report from IAB and Talk Shoppe. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10523\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;AI gains influence with shoppers, but search still rules&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-1.29.55-PM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10523"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10523\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}