{"id":10530,"date":"2025-11-03T16:33:46","date_gmt":"2025-11-03T22:33:46","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10530"},"modified":"2025-11-03T16:33:46","modified_gmt":"2025-11-03T22:33:46","slug":"how-agentic-ai-is-changing-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10530","title":{"rendered":"How agentic AI is changing the future of marketing"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"A robot and a person exchange a high five.\" loading=\"lazy\" \/><\/div>\n<p>Artificial intelligence is reshaping marketing at every level \u2014 but the most transformative shift isn\u2019t just smarter automation or better analytics. It\u2019s the rise of agentic AI \u2014 autonomous, goal-driven AI systems that act, learn and collaborate across the marketing ecosystem.<\/p>\n<p>In the opening keynote of the <a href=\"https:\/\/martech.org\/conference\/november\/agenda\/'\">MarTech Conference<\/a> (online and free to attend, Nov. 4, 2025), Scott Brinker, editor of chiefmartec.com and recognized as the godfather of martech, will explore how agentic AI is redefining the very structure of marketing teams, technology, and customer engagement.<\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\nThis version uses the martech.org color palette.\n--><\/p>\n<p><a class=\"cwt-promo-box\" href=\"https:\/\/martech.org\/conference\/november\/agenda\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Register for the MarTech Conference - Nov. 4, 2025\"><\/a><\/p>\n<div class=\"cwt-promo-inner\">\n<h2 class=\"cwt-promo-heading\">Register for the MarTech Conference \u2013 Nov. 4, 2025<\/h2>\n<p class=\"cwt-promo-body\">\n      Explore how AI and intelligent agents are transforming the research, creation, personalization, optimization and scaling of marketing strategies. Free and online.\n    <\/p>\n<\/div>\n<p><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">From tools to teammates<\/h2>\n<p>AI agents are moving beyond traditional support roles. They\u2019re amplifying marketers\u2019 capabilities, directly engaging customers, and \u2014 in some cases \u2014 being run by customers themselves. These new intermediaries are changing how brands and buyers interact, creating opportunities and challenges across the entire buyer\u2019s journey.<\/p>\n<p>Brinker will unpack the different types of AI agents emerging across marketing, from research and campaign agents to creative and optimization assistants, and explain how each fits within a modern martech stack.<\/p>\n<h2 class=\"wp-block-heading\">What you\u2019ll take away<\/h2>\n<p>After Scott\u2019s keynote, you\u2019ll come away with a clear understanding of how to navigate this next wave of innovation, including how to:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Prepare for agentic AI<\/strong> in your marketing strategy.<\/li>\n<li><strong>Understand how agents interact<\/strong> with your technology stack and data systems.<\/li>\n<li><strong>Adapt your teams and workflows<\/strong> to thrive in this new era of AI-driven marketing.<\/li>\n<\/ul>\n<p>Scott\u2019s address will be followed by a live Q&amp;A, as well as <a href=\"https:\/\/martech.org\/conference\/november\/agenda\/\">six live panel discussions about AI and agents<\/a> and how they\u2019re transforming marketing.<\/p>\n\n<p>The post <a href=\"https:\/\/martech.org\/how-agentic-ai-is-changing-the-future-of-marketing\/\">How agentic AI is changing the future of marketing<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is reshaping marketing at every level \u2014 but the most transformative shift isn\u2019t just smarter automation or better analytics. It\u2019s the rise of agentic AI \u2014 autonomous, goal-driven AI systems that act, learn and collaborate across the marketing ecosystem. In the opening keynote of the MarTech Conference (online and free to attend, Nov. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10530\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How agentic AI is changing the future of marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/high-five-800x450.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10530"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10530\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}