{"id":10533,"date":"2025-11-04T16:39:36","date_gmt":"2025-11-04T22:39:36","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10533"},"modified":"2025-11-04T16:39:36","modified_gmt":"2025-11-04T22:39:36","slug":"how-to-get-genai-to-say-it-doesnt-know","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10533","title":{"rendered":"How to get genAI to say it doesn\u2019t know"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p>What would you call an assistant who invented answers if they didn\u2019t know something?<\/p>\n<p>Most people would call them \u201cFired.\u201d<\/p>\n<p>Despite that, we don\u2019t mind when AI does it. We expect it to always have an answer, but we need AI that says, \u201cI don\u2019t know.\u201d That helps you trust the results, use the tool more effectively and avoid wasting time on hallucinations or overconfident guesses.\u00a0<\/p>\n<p>Here are ways to get ChatGPT, specifically, to be clear about its limitations, and questions you can use with any genAI.<\/p>\n<h2 class=\"wp-block-heading\">Getting ChatGPT to say if it doesn\u2019t know<\/h2>\n<p>To reduce dead ends and increase trust in the output, you can guide your session with a few smart habits:<\/p>\n<p><strong>Ask for candor upfront<\/strong>: Use a prompt like: <em>\u201cIf you don\u2019t know something, say so and explain why.\u201d<\/em><\/p>\n<p><strong>Challenge vague responses<\/strong>: When answers feel fuzzy, follow up with: <em>\u201cAre you certain about this, or are you guessing?\u201d<\/em><\/p>\n<p><strong><em>Dig deeper: <a href=\"https:\/\/martech.org\/ai-tools-for-marketing\/\"> Key questions to ask when vetting AI tools for marketing<\/a><\/em><\/strong><\/p>\n<p><strong>Request the reasoning<\/strong>: If ChatGPT says \u201cI don\u2019t know,\u201d it can also explain whether that\u2019s due to a lack of data, policy restrictions, or technical limitations.<\/p>\n<p><strong>Reward honesty<\/strong>: If you get a clear \u201cI can\u2019t answer that,\u201d reinforce it with feedback like: <em>\u201cThanks \u2014 that\u2019s what I needed.\u201d<\/em><\/p>\n<p>These small steps reinforce that accuracy matters more than filling in blanks.<\/p>\n<p><strong>Pro tip:<\/strong> To apply this across an entire session, add a direction at the start like: <em>\u201cOnly respond if you can verify the answer. If not, say you don\u2019t know and explain why.\u201d<\/em><\/p>\n<p>(Note: ChatGPT won\u2019t remember this across sessions, so you\u2019ll need to repeat the direction each time.)<\/p>\n<h2 class=\"wp-block-heading\">How to evaluate other AI tools for transparency<\/h2>\n<p>Generative AI platforms\u2019 priorities are: Be helpful, be safe and be accurate \u2014 in that order. That\u2019s why most of them will always generate something, even if it\u2019s a hallucination. The one notable exception is Google Gemini, which has \u201cI don\u2019t know,\u201d baked into it.\u00a0<\/p>\n<p>If it can\u2019t find a verifiable answer to a prompt, it explicitly says so. It then explains why, providing context for the failure and determining whether the information is likely private, too recent, undocumented or simply not publicly available\/documented.<\/p>\n<p>Here are questions you can use to test whether other tools will prioritize accuracy over performance:<\/p>\n<h3 class=\"wp-block-heading\">Capability testing<\/h3>\n<ul class=\"wp-block-list\">\n<li><em>\u201cIf you don\u2019t know the answer, will you tell me?\u201d<\/em><\/li>\n<li><em>\u201cCan you give me an example of a question you can\u2019t answer?\u201d<\/em><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Boundary testing<\/h3>\n<ul class=\"wp-block-list\">\n<li><em>\u201cWhat kinds of tasks are you not able to do?\u201d<\/em><\/li>\n<li><em>\u201cWhat data or sources do you not have access to?\u201d<\/em><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Confidence testing<\/h3>\n<ul class=\"wp-block-list\">\n<li><em>\u201cHow confident are you in this answer, on a scale of 0\u2013100?\u201d<\/em><\/li>\n<li><em>\u201cIf you\u2019re unsure, will you say so rather than guessing?\u201d<\/em><\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Transparency testing<\/h3>\n<ul class=\"wp-block-list\">\n<li><em>\u201cWhy can\u2019t you answer this question?\u201d<\/em><\/li>\n<li><em>\u201cWhat are the limits of your training or data access?\u201d<\/em><\/li>\n<\/ul>\n<p>If the tool avoids these questions or always returns an answer \u2014 no matter how speculative \u2014 it may be optimizing for helpfulness over honesty.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/how-to-get-genai-to-say-it-doesnt-know\/\">How to get genAI to say it doesn\u2019t know<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What would you call an assistant who invented answers if they didn\u2019t know something? Most people would call them \u201cFired.\u201d Despite that, we don\u2019t mind when AI does it. We expect it to always have an answer, but we need AI that says, \u201cI don\u2019t know.\u201d That helps you trust the results, use the tool &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10533\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How to get genAI to say it doesn\u2019t know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/AI-toolbox-800x533.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10533"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10533\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}