{"id":10538,"date":"2025-11-05T16:44:19","date_gmt":"2025-11-05T22:44:19","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10538"},"modified":"2025-11-05T16:44:19","modified_gmt":"2025-11-05T22:44:19","slug":"what-comes-after-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10538","title":{"rendered":"What comes after \u2018data-driven marketing?\u2019"},"content":{"rendered":"
\"Neej<\/div>\n
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For the past several years, \u201cdata-driven\u201d and \u201cmarketing\u201d have gone together like milk and cookies. You might even describe yourself as a \u201cdata-driven\u201d marketer in your LinkedIn profile.\u00a0<\/p>\n

But have you thought about what comes next?<\/p>\n

Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driven is looking backwards, which is exactly the opposite of what everyone was hoping to accomplish with being data-driven in the first place.\u00a0<\/p>\n

I sat down with Neej at Zeta Live!, the company\u2019s annual event in New York City, to talk about what comes after data-driven marketing, why systems might overtake stacks and the importance of context moving forward.<\/p>\n

Neej also shares the one word he would use to describe the future of marketing, and it\u2019s probably going to surprise you.\u00a0<\/p>\n

Episode guide<\/h3>\n

0:38: <\/strong>Meet Neej Gore
1:51: <\/strong>From data-driven to answers-driven
3:10:<\/strong> Why context matters to data and AI
5:00: <\/strong>Marketing as a system, not a stack
6:14:<\/strong> The urgency around data governance
7:45:<\/strong> One word to describe the future of marketing<\/p>\n

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