{"id":10548,"date":"2025-11-07T17:32:01","date_gmt":"2025-11-07T23:32:01","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10548"},"modified":"2025-11-07T17:32:01","modified_gmt":"2025-11-07T23:32:01","slug":"data-accessibility-continues-to-stall-ai-adoption","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10548","title":{"rendered":"Data accessibility continues to stall AI adoption"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/New-MarTech-Charts2-800x427.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p><em>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.<\/em><\/p>\n<figure data-wp-context='{\"imageId\":\"690e5ae4abcc7\"}' data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"401\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM-800x401.png\" alt=\"Personalization is marketers' top priority for AI. \" class=\"wp-image-404162\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n<p>\t\t<\/p><\/button><figcaption class=\"wp-element-caption\"><em>Source: Hightouch<\/em><\/figcaption><\/figure>\n<p>Marketers most often cite tools as their top pain point, but 75% of the time the real problem is disconnected data, according to a report from Hightouch. <\/p>\n<p>The report,\u00a0\u201c<a href=\"https:\/\/hightouch.com\/has-martech-failed\" target=\"_blank\" rel=\"noopener\">Has Martech Failed Marketers?<\/a>\u201c, analyzed 384 conversations with marketing leaders and uncovered a disconnect between ambition and execution. <\/p>\n<p>Among the findings:<\/p>\n<ul class=\"wp-block-list\">\n<li>95% of marketers struggle to find or target their audiences effectively.<\/li>\n<li>75% of martech pain points trace back to data issues rather than the tools themselves.<\/li>\n<li>Only 10% of marketers feel they\u2019re using AI effectively today, but 75 percent want to use AI more often and for more use cases.<\/li>\n<li>Fewer than 2% believe they\u2019re using AI for personalization successfully, and less than 1% feel they\u2019ve achieved one-to-one personalization.<\/li>\n<\/ul>\n<p>According to Hightouch, nearly every marketer surveyed expressed excitement about generative and agentic AI, but most said their organizations are not equipped to use it confidently. The report found the core issue is data readiness. Most marketing teams are still dealing with fragmented systems and reliance on engineering support that make advanced personalization, as well as the ability to understand and act on company data, difficult to scale. <\/p>\n<p>The study was conducted with marketers across B2B and B2C sectors in industries including retail, fintech, entertainment, healthcare and SaaS. <\/p>\n<p><strong><em>Previous chart: <a href=\"https:\/\/martech.org\/ai-gains-influence-with-shoppers-but-search-still-rules\/\">AI gains influence with shoppers, but search still rules<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/data-accessibility-continues-to-stall-ai-adoption\/\">Data accessibility continues to stall AI adoption<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Hightouch Marketers most often cite tools as their top pain point, but 75% of the time the real problem is disconnected data, according to a report from Hightouch. The report,\u00a0\u201cHas Martech Failed Marketers?\u201c, analyzed 384 conversations with marketing leaders and uncovered a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10548\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Data accessibility continues to stall AI adoption&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-31-at-10.18.30-AM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10548"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10548\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}