{"id":10549,"date":"2025-11-09T17:35:39","date_gmt":"2025-11-09T23:35:39","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10549"},"modified":"2025-11-09T17:35:39","modified_gmt":"2025-11-09T23:35:39","slug":"salesforce-acquires-spindle-ai-to-bolster-analytics-for-agentforce","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10549","title":{"rendered":"Salesforce acquires Spindle AI to bolster analytics for Agentforce"},"content":{"rendered":"
\"Hands<\/div>\n

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes.<\/p>\n

As recent reports from Salesforce<\/a> and Highspot <\/a>have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains locked behind technical complexity, making it difficult for teams to obtain reliable answers to critical business questions.<\/p>\n

Spindle AI\u2019s technology blends AI agents and machine learning with data modeling to help businesses make faster, better, data-driven decisions. Its agentic business analytics platform helps teams simulate the impact of complex decisions \u2014 such as pricing and packaging changes, GTM optimization and sales mix shifts \u2014 with the help of AI.<\/p>\n

Dig deeper: <\/em><\/strong>Salesforce Agentforce: What you need to know<\/em><\/strong><\/a><\/p>\n

Regarding how Spindle AI fits into Salesforce\u2019s broader vision for agentic AI, the company expects Spindle AI to join Agentforce<\/a> once the acquisition is complete. The integration will focus on enhancing the Agent Observability and Self-Improvement component of Agentforce 360<\/a>, including support for custom agentic analytics, ROI forecasting and continuous optimization.<\/p>\n

The Spindle leadership team is no stranger to Salesforce. Co-founder Ryan Atallah previously founded ClearGraph, which was acquired by Tableau. Salesforce expects the acquisition of Spindle AI to close in its fourth fiscal quarter of 2026, subject to customary closing conditions.<\/p>\n

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The post Salesforce acquires Spindle AI to bolster analytics for Agentforce<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains … <\/p>\n

Read more “Salesforce acquires Spindle AI to bolster analytics for Agentforce”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10549"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10549\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}