{"id":10561,"date":"2025-11-13T17:52:00","date_gmt":"2025-11-13T23:52:00","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10561"},"modified":"2025-11-13T17:52:00","modified_gmt":"2025-11-13T23:52:00","slug":"salesforce-buys-ai-startup-to-boost-its-enterprise-search-abilities","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10561","title":{"rendered":"Salesforce buys AI startup to boost its enterprise search abilities"},"content":{"rendered":"
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Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $100 million, betting big on enterprise search tech that\u2019s barely out of stealth mode. For marketers, it\u2019s a sign that AI\u2019s next frontier is making internal knowledge instantly accessible across campaigns, teams and tools.<\/p>\n

Doti AI, founded last year, describes itself as a \u201cWork AI\u201d company focused on breaking down knowledge silos across enterprise tools, including Slack, Jira, Notion and Salesforce. Its platform uses contextual AI to help teams surface information and automate internal responses\u2014like answering questions in Slack channels without being asked twice. In January, the company raised a $7 million seed round led by F2 Venture Capital.<\/p>\n

Dig deeper: AI is forcing a shift from data silos to shared customer context<\/a><\/em><\/strong><\/p>\n

The deal suggests Salesforce sees strategic value in Doti\u2019s approach to real-time, cross-platform data access\u2014especially as it looks to deepen AI capabilities across its Customer 360 platform. The acquisition adds momentum to Salesforce\u2019s push toward more intelligent and integrated workflows.<\/p>\n

The Doti deal is the latest Salesforce acquisition focused on improving data quality, reliability and availability. Over the last two years, the company has bought Zoomin for structuring unstructured content, Own Company for data protection and compliance, Tenyx for AI voice agents, and, most significantly, Informatica for cloud data integration and governance. Each fills a role in building agents that can not only talk to customers, but also know what they\u2019re talking about.<\/p>\n

Doti\u2019s ability to unify internal knowledge across fragmented systems complements these acquisitions by giving Salesforce\u2019s growing suite of AI tools something they can actually use\u2014context. For marketers and ops teams, that means a future where agents don\u2019t just respond faster, but do it with information pulled from across the entire enterprise. <\/p>\n

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The post Salesforce buys AI startup to boost its enterprise search abilities<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $100 million, betting big on enterprise search tech that\u2019s barely out of stealth mode. For marketers, it\u2019s a sign that AI\u2019s next frontier is making internal knowledge instantly accessible across campaigns, teams and tools. Doti AI, founded last year, describes itself as … <\/p>\n

Read more “Salesforce buys AI startup to boost its enterprise search abilities”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/ChatGPT-Image-Oct-13-2025-10_35_51-AM-800x533.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10561"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10561\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}