{"id":10573,"date":"2025-11-18T18:43:45","date_gmt":"2025-11-19T00:43:45","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10573"},"modified":"2025-11-18T18:43:45","modified_gmt":"2025-11-19T00:43:45","slug":"almost-no-one-is-clicking-on-chatgpt-links","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10573","title":{"rendered":"Almost no one is clicking on ChatGPT links"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p>A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them.<\/p>\n<p><strong>By the numbers.\u00a0<\/strong>ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>610,775<\/strong>\u00a0total link impressions<\/li>\n<li><strong>4,238<\/strong>\u00a0total clicks<\/li>\n<li><strong>0.69%<\/strong>\u00a0overall CTR<\/li>\n<li>Best individual page CTR:\u00a0<strong>1.68%<\/strong><\/li>\n<li>Most other pages:\u00a0<strong>0.01%, 0.1%<\/strong>,\u00a0<strong>0%<\/strong><\/li>\n<\/ul>\n<p><strong>ChatGPT metrics.<\/strong>\u00a0The leaked file breaks down every place ChatGPT displays links and how users interact with them. It tracks:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Date range<\/strong>\u00a0(date partition, report month, min\/max report dates)<\/li>\n<li><strong>Publisher and URL details<\/strong>\u00a0(publisher name, base URL, host, URL rank)<\/li>\n<li><strong>Impressions and clicks<\/strong>\u00a0across:\n<ul class=\"wp-block-list\">\n<li><strong>Response<\/strong><\/li>\n<li><strong>Sidebar<\/strong><\/li>\n<li><strong>Citations<\/strong><\/li>\n<li><strong>Search results<\/strong><\/li>\n<li><strong>TL;DR<\/strong><\/li>\n<li><strong>Fast navigation<\/strong><\/li>\n<\/ul>\n<\/li>\n<li><strong>CTR calculations<\/strong>\u00a0for each display area<\/li>\n<li><strong>Total impressions and total clicks<\/strong>\u00a0across all surfaces<\/li>\n<\/ul>\n<p><strong>Where the links appear.\u00a0<\/strong>Interestingly, the most visible placements drive the fewest clicks. The document broke down performance by zone:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Main response:<\/strong>\u00a0Huge impressions, tiny CTR<\/li>\n<li><strong>Sidebar and citations:<\/strong>\u00a0Fewer impressions, higher CTR (6\u201310%)<\/li>\n<li><strong>Search results:<\/strong>\u00a0Almost no impressions, zero clicks<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong>\u00a0Hoping ChatGPT visibility might replace your lost Google organic search traffic? This data says no. AI-driven traffic is rising, but it\u2019s still a\u00a0<a href=\"https:\/\/searchengineland.com\/ai-1-traffic-mostly-chatgpt-464653\">sliver of overall traffic<\/a>\u00a0\u2013 and it\u2019s unlikely to ever behave like traditional organic search traffic.<\/p>\n<p><strong>About the data.<\/strong>\u00a0It was\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7396255188509986816\/\" target=\"_blank\" rel=\"noopener\">shared on LinkedIn by Vincent Terrasi<\/a>, CTO and co-founder of Draft &amp; Goal, which bills itself as \u201ca multistep workflow to scale your content production.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/almost-no-one-is-clicking-on-chatgpt-links\/\">Almost no one is clicking on ChatGPT links<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers.\u00a0ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports: 610,775\u00a0total link impressions 4,238\u00a0total clicks 0.69%\u00a0overall CTR Best individual page &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10573\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Almost no one is clicking on ChatGPT links&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10573"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10573\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}