{"id":10587,"date":"2025-11-21T18:49:43","date_gmt":"2025-11-22T00:49:43","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10587"},"modified":"2025-11-21T18:49:43","modified_gmt":"2025-11-22T00:49:43","slug":"most-marketers-think-consumers-like-ai-few-consumers-agree","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10587","title":{"rendered":"Most marketers think consumers like AI, few consumers agree."},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/New-MarTech-Charts2-800x427.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p><em>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.<\/em><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"258\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM-800x258.png\" alt=\"\" class=\"wp-image-404508\" \/><\/figure>\n<p>There is an enormous disconnect between marketers\u2019 perceptions of AI\u2019s impact on customer experience and how consumers actually experience it. According to Invoca\u2019s \u201c<a href=\"https:\/\/www.invoca.com\/reports-ty\/b2c-ai-marketing-impact-report-2026\">B2C AI Marketing Impact\u201d report<\/a>, 86% of marketers believe AI is enhancing the customer journey, only 35% of consumers agree. This gap in perception represents more than just a difference of opinion\u2014it risks eroding trust and diminishing the very experience AI is meant to improve.<\/p>\n<p>Marketers also appear overly optimistic about consumers\u2019 readiness to rely on AI for complex decisions. Nearly half (49%) of marketers believe buyers prefer AI help in high-stakes scenarios, yet only 30% of consumers express confidence in AI\u2019s ability to resolve complex issues. The findings underscore the need for brands to recalibrate their AI strategies and align internal enthusiasm with external reality to maintain credibility and improve customer satisfaction.<\/p>\n<p><strong><em>Previous chart: <a href=\"https:\/\/martech.org\/conversational-ai-is-growing-rapidly-but-consumers-have-a-few-concerns\/\">Conversational AI is growing rapidly, but consumers have a few concerns<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/most-marketers-think-consumers-like-ai-few-consumers-agree\/\">Most marketers think consumers like AI, few consumers agree.<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers\u2019 perceptions of AI\u2019s impact on customer experience and how consumers actually experience it. According to Invoca\u2019s \u201cB2C AI Marketing Impact\u201d report, 86% of marketers believe AI is enhancing the customer journey, only 35% of consumers agree. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10587\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Most marketers think consumers like AI, few consumers agree.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-20-at-3.03.09-PM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10587"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10587\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}