{"id":10589,"date":"2025-11-24T18:46:07","date_gmt":"2025-11-25T00:46:07","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10589"},"modified":"2025-11-24T18:46:07","modified_gmt":"2025-11-25T00:46:07","slug":"why-isnt-there-more-creativity-in-b2b-marketing","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10589","title":{"rendered":"Why isn\u2019t there more creativity in B2B marketing?"},"content":{"rendered":"
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Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?\u00a0<\/p>\n

Today, I\u2019m talking to Jacob Sanders, the creator of \u201cROI: The Musical<\/a>,\u201d and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing.\u00a0<\/p>\n

Creativity is risky, it\u2019s subjective and it can be terribly difficult to measure. And that\u2019s part of the point behind an endeavor like \u201cROI: The Musical\u201d \u2014 it would be challenging to measure the ROI of the musical itself.\u00a0<\/p>\n

Episode guide<\/h3>\n

1:55:<\/strong> Why make ROI: The Musical in the first place?<\/a>
5:42:<\/strong> Why don\u2019t companies get more creative in their marketing<\/a>?
8:01:<\/strong> Is bureaucracy and personal preference holding back creativity<\/a>?
12:10:<\/strong> What is the future of long-form, creative content<\/a>?<\/p>\n

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