{"id":10598,"date":"2025-11-26T18:42:53","date_gmt":"2025-11-27T00:42:53","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10598"},"modified":"2025-11-26T18:42:53","modified_gmt":"2025-11-27T00:42:53","slug":"holiday-ecommerce-spending-hits-79-7-billion-before-cyber-week-even-begins","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10598","title":{"rendered":"Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins"},"content":{"rendered":"
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Consumers didn\u2019t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $79.7 billion online from Nov. 1 to Nov. 23\u2014a 7.5% jump over last year\u2019s pace, according to new Adobe Analytics data.<\/p>\n

What\u2019s fueling the early spend? A potent mix of strategic early discounts, mobile convenience, flexible payment options and an unexpected digital assistant: generative AI.<\/p>\n

Despite the early splurge, the deepest discounts will be next week. Adobe expects Cyber Monday to feature electronics markdowns as steep as 29%, while Black Friday will see top savings on TVs (23%), toys (27%) and appliances (18%). Thanksgiving Day itself is shaping up as the best time to buy sporting goods, with average discounts of 19%.<\/p>\n

Shoppers seem to know what\u2019s coming\u201449% of surveyed consumers said they expect the best deals on Black Friday.<\/p>\n

Shoppers \u201ctrade up\u201d while BNPL and mobile spending surge<\/h2>\n

Holiday shoppers aren\u2019t just spending more\u2014they\u2019re also spending smarter. Adobe found that more consumers are \u201ctrading up\u201d to higher-ticket items in categories like electronics (+32%), sporting goods (+36%) and home improvement tools (+17%).<\/p>\n

Buy Now Pay Later (BNPL) is playing a key role, driving $6.1 billion in online spending so far\u2014a 10.3% YoY increase. Adobe expects BNPL to hit $1.04 billion on Cyber Monday alone. Notably, 82.4% of BNPL spending is occurring on mobile.<\/p>\n

Dig deeper: <\/em><\/strong>Marketers navigating low consumer confidence amid high holiday sales<\/em><\/strong><\/a><\/p>\n

In fact, mobile continues to dominate, accounting for 51.9% of all online sales so far this season ($41.3 billion). Adobe forecasts mobile sales to reach a record $142.7 billion across November and December.<\/p>\n

Generative AI becomes a holiday shopping companion<\/h2>\n

For the first time, generative AI is having a material impact on retail traffic. Adobe reports a 1,300% YoY surge in AI-powered traffic to U.S. retail sites, with shoppers arriving via tools like AI chatbots and search assistants.<\/p>\n

Consumers using AI are 30% more likely to convert, according to Adobe. Nearly half of respondents (48%) have used or plan to use AI this season for inspiration and product research, especially in the categories of toys, gaming and electronics. Although still a small channel, 81% of AI users report that it has improved their experience.<\/p>\n

What\u2019s hot: electronics, furniture and home upgrades<\/h2>\n

The top spending categories include electronics ($17.7 billion), apparel ($14.8 billion), furniture ($9.7 billion) and groceries ($8 billion). But the real growth is in home upgrades. Online sales of refrigerators and freezers are up 106%, exercise equipment up 102% and smart home items up 80%.<\/p>\n

Holiday d\u00e9cor is also booming (up 108% YoY), along with gift cards (+85%), puzzles and board games (+81%) and wearable tech like activity trackers (+131%) and smartwatches (+85%).<\/p>\n

Social platforms are playing a bigger role this year, with revenue driven by social media up 29% YoY. Influencers matter: 53% of shoppers have considered or bought something based on their recommendations. Still, email and paid search remain reliable conversion channels.<\/p>\n

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The post Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Consumers didn\u2019t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $79.7 billion online from Nov. 1 to Nov. 23\u2014a 7.5% jump over last year\u2019s pace, according to new Adobe Analytics data. What\u2019s fueling the early spend? A potent mix of strategic early discounts, mobile convenience, … <\/p>\n

Read more “Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Holiday-christmas-ecommerce-sales-800x452.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10598"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10598\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}