{"id":10621,"date":"2025-12-05T18:40:44","date_gmt":"2025-12-06T00:40:44","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10621"},"modified":"2025-12-05T18:40:44","modified_gmt":"2025-12-06T00:40:44","slug":"marketers-see-big-gains-from-content-strategy-overhaul","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10621","title":{"rendered":"Marketers see big gains from content strategy overhaul"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/New-MarTech-Charts2-800x427.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p>When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral \u2014 steady, but uninspired. This year? Marketers are making real moves.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"518\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM-800x518.png\" alt=\"\" class=\"wp-image-404560\" \/><\/figure>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/b2b-research\/b2b-content-marketing-trends-research\" target=\"_blank\" rel=\"noopener\">In its latest survey,<\/a> 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance and ROI, while nearly half (48%) saw modest improvements. Thirty percent say their strategy held steady, and just 9% saw any decline at all.<\/p>\n<p>That adds up to 61% reporting improvement \u2014 and while tech adoption helped (51% pointed to new tools), the biggest shift wasn\u2019t technical. It was human. Nearly three-quarters (74%) credit strategy refinement, with 40% also pointing to team restructuring and resource changes. Other factors included better measurement (26%), budget shifts (16%), market changes (14%), competitive pressure (13%), and evolving audience behavior (10%).<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/marketers-see-big-gains-from-content-strategy-overhaul\/\">Marketers see big gains from content strategy overhaul<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral \u2014 steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance and ROI, while nearly half &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10621\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Marketers see big gains from content strategy overhaul&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-25-at-10.20.47-AM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10621"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10621\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}