{"id":10631,"date":"2025-12-09T18:39:32","date_gmt":"2025-12-10T00:39:32","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10631"},"modified":"2025-12-09T18:39:32","modified_gmt":"2025-12-10T00:39:32","slug":"marketing-on-reddit-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10631","title":{"rendered":"Marketing on Reddit: What you need to know"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/WYNTK-personalize-this-content-NEW.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p>Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That\u2019s quite the accomplishment for a company that\u2019s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed.\u00a0<\/p>\n<p>To help you understand the platform and determine if it\u2019s a good channel for you, here is our marketer\u2019s guide to Reddit.<\/p>\n<p><em>We\u2019ve updated the guide with information about Reddit\u2019s<\/em> <em><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-reddit-adds-bombora-to-improve-b2b-audience-segmentation\">new B2B audience segmentation capabilities<\/a>.<\/em><\/p>\n<h3 class=\"wp-block-heading\"><em>Customize this article according to your role<\/em><\/h3>\n<p><em>Use the form below and MarTechBot will add content to this page specific to your role in your organization. If you\u2019d rather not customize the content, just keep reading.<\/em><\/p>\n<div class=\"aipkit-ai-form-wrapper aipkit-theme-light\" data-form-id=\"401576\" data-nonce=\"7a0db19496\" data-show-save-button=\"false\" data-pdf-download-enabled=\"false\" data-show-copy-button=\"false\" data-save-as-post-nonce=\"9c286573d6\" data-label-generate-button=\"Generate\" data-label-stop-button=\"Stop\" data-label-download-button=\"Download\" data-label-save-button=\"Save Draft\" data-label-copy-button=\"Copy\" data-label-provider-label=\"AI Provider\" data-label-model-label=\"AI Model\">\n<h5 class=\"aipkit-ai-form-title\">Reddit<\/h5>\n<div class=\"aipkit-form-row\">\n<div class=\"aipkit-form-column\">\n<fieldset class=\"aipkit_form-group aipkit-radio-group\">\n<legend class=\"aipkit_form-label\">Your role<\/legend>\n<div class=\"aipkit-radio-item\"><label for=\"aipkit_form_field_401576_idE4_0\">Marketer<\/label><\/div>\n<div class=\"aipkit-radio-item\"><label for=\"aipkit_form_field_401576_idE4_1\">Sales-related<\/label><\/div>\n<div class=\"aipkit-radio-item\"><label for=\"aipkit_form_field_401576_idE4_2\">Marketing operations<\/label><\/div>\n<div class=\"aipkit-radio-item\"><label for=\"aipkit_form_field_401576_idE4_3\">Executive<\/label><\/div>\n<div class=\"aipkit-radio-item\"><label for=\"aipkit_form_field_401576_idE4_4\">Consultant\/freelance or other<\/label><\/div>\n<\/fieldset>\n<\/div>\n<\/div>\n<p>            <button type=\"submit\" class=\"aipkit_btn aipkit_btn-primary\"><br \/>\n                <span class=\"aipkit_btn-text\">Generate<\/span><br \/>\n                <span class=\"aipkit_spinner\"><\/span><br \/>\n            <\/button><\/p>\n<div class=\"aipkit-ai-form-results\">\n                     <\/div>\n<\/div>\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-customize-this-article-according-to-your-role\" data-level=\"3\">Customize this article according to your role<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-what-is-reddit\" data-level=\"2\">What is Reddit?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-what-are-the-demographics\" data-level=\"2\">What are the demographics?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-how-much-traffic-does-reddit-get\" data-level=\"2\">How much traffic does Reddit get?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-what-are-the-best-marketing-tactics\" data-level=\"2\">What are the best marketing tactics?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-what-about-reddit-and-reputation-management\" data-level=\"2\">What about Reddit and reputation management?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-what-tools-does-it-provide-marketers\" data-level=\"2\">What tools does it provide marketers?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-new-feature-what-are-dynamic-product-ads\" data-level=\"2\">New feature: What are Dynamic Product Ads?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-new-feature-what-are-lead-generation-ads\" data-level=\"2\">New feature: What are Lead Generation Ads?<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-new-feature-ai-powered-ad-optimization\" data-level=\"2\">New feature: AI-powered ad optimization<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-the-best-marketing-subreddits\" data-level=\"2\">The best marketing Subreddits<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-reddit-posts-first-profit-thanks-to-ad-revenue\" data-level=\"2\">Reddit posts first profit thanks to ad revenue<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-new-feature-reddit-pro-trends-and-ama-ad-format\" data-level=\"2\">New feature: Reddit Pro Trends and AMA ad format<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-reddit-s-ceo-says-a-paywall-is-in-the-works\" data-level=\"2\">Reddit\u2019s CEO says a paywall is in the works<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-reddit-adds-hide-option-for-ads\" data-level=\"2\">Reddit adds Hide option for ads<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-tools-for-small-and-medium-businesses\" data-level=\"2\">Tools for small and medium businesses<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-reddit-s-new-community-engagement-metrics\" data-level=\"2\">Reddit\u2019s new community engagement metrics<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/#h-reddit-adds-bombora-to-improve-b2b-audience-segmentation\" data-level=\"2\">Reddit adds Bombora to improve B2B audience segmentation<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 class=\"wp-block-heading\">What is Reddit?<\/h2>\n<p>Reddit is a social news aggregation, content rating, and discussion website where users post content \u2014 links, text posts, images and videos \u2014\u00a0 which can be voted up or down by other members. Content is organized into user-created boards called \u201cSubreddits,\u201d which focus on particular topics. It is known for its engaged community and is the 11th most-visited website in the world and 6th in the U.S.<\/p>\n<p>It has more than 100,000 Subreddits. These are moderated by volunteer users, so the quality of posts can vary. Many, like <a href=\"https:\/\/www.reddit.com\/r\/AskScience\/\" target=\"_blank\" rel=\"noopener\">r\/askscience<\/a> (25 million subscribers) and <a href=\"https:\/\/www.reddit.com\/r\/AskHistorians\/\" target=\"_blank\" rel=\"noopener\">r\/askhistorians<\/a> (2 million subscribers), are widely respected forums where experts respond to questions. That said, plenty are as bad as the internet can get. Fortunately, because Subreddits are topic-specific, it is easy for brands to avoid those.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a href=\"https:\/\/martech.org\/the-b2b-ceos-social-media-checklist\/\" target=\"_blank\" rel=\"noopener\"><strong><em>The B2B CEO\u2019s social media checklist<\/em><\/strong><\/a><\/p>\n<p>Its most popular feature is the Ask Me Anything (AMA) events which have starred luminaries like President Obama and Bill Gates, as well as actors, musicians, astronauts and more. While those are the top draws in terms of numbers, AMAs with topic experts can draw very well within a particular Subreddit.<\/p>\n<p>In December 2023, Reddit hosted more than 1 billion posts and more than 16 billion comments in total.<\/p>\n<h2 class=\"wp-block-heading\">What are the demographics?<\/h2>\n<ul class=\"wp-block-list\">\n<li>63.6% of Reddit users globally are male.<\/li>\n<li>37% of U.S. users are in the 18 to 34 age bracket,<\/li>\n<li>50% of Reddit users are from the U.S.<\/li>\n<li>64% have a household annual income of $75,000+.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><a href=\"https:\/\/martech.org\/reddit-testing-new-tools-to-help-brands-boost-engagement\/\"><strong><em>Reddit testing new tools to help brands boost engagement<\/em><\/strong><\/a><\/p>\n<h2 class=\"wp-block-heading\">How much traffic does Reddit get?<\/h2>\n<ul class=\"wp-block-list\">\n<li>Average 73 million daily active users (DAUs) in Q4 2023.\n<ul class=\"wp-block-list\">\n<li>Meta had 3.19 billion DAU across all apps in January 2024.<\/li>\n<li>Pinterest 498 million DAU in January 2024.<\/li>\n<\/ul>\n<\/li>\n<li>Average 1.2 billion monthly active users (MAU) in February 2024, up from 430 million in 2019. (<em>Estimated)<\/em>\n<ul class=\"wp-block-list\">\n<li>Facebook 3 billion MAU in January<em> <\/em>2024.<\/li>\n<li>Instagram 2 billion MAU in January 2024.<\/li>\n<li>TikTok 1.6 billion MAU in January 2024. (<em>Estimated)<\/em><\/li>\n<\/ul>\n<\/li>\n<li>22% of the U.S. population has used Reddit (Facebook 68%, YouTube 83%).<\/li>\n<li>A significant number of Reddit users do not use other social media: More than 50% don\u2019t engage with platforms like Pinterest, Snapchat, and X.<\/li>\n<li>Reddit\u2019s 2023 average revenue per user (ARPU) was about $0.80 (Facebook $9.62)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Reddit ad types and formats<\/h2>\n<p>There are several different ad types on Reddit, including promoted posts, takeovers, <a href=\"https:\/\/martech.org\/#h-new-feature-what-are-dynamic-product-ads\">dynamic product ads<\/a> and <a href=\"https:\/\/martech.org\/#h-new-feature-what-are-lead-generation-ads\">lead generation ads<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Promoted Posts<\/h3>\n<p>Promoted posts appear in Redditors\u2019 feeds and look like native posts. There are six different formats, which can be mixed and matched as needs and budgets allow:<\/p>\n<ul class=\"wp-block-list\">\n<li>Free-form ads allow a combination of text, image, video, GIFs, headlines and dividers in one ad. These function more like a blog post, offering flexibility for creative, long-form content. Can be up to 40,000 characters. However, only 3-6 lines of body copy are seen in feeds.\u00a0<\/li>\n<li>Static image ads. Same resolution and sizes as other major platforms.<\/li>\n<li>Video ads, aspect ratio options (1:1 square, 4:5 portrait, 4:3 landscape or 16:9), and the recommended video length is between 5 and 30 seconds.<\/li>\n<li>Carousel Ads provide images or videos within a single, swipeable ad unit.<\/li>\n<li>Product and shopping ads let you use your product catalog to recommend what to buy. Currently in beta.<\/li>\n<li>AMA stands for Ask Me Anything and is likely what Reddit is best known for. An AMA (trademarked by the company) is when a person schedules a time to appear and answers questions via text. They can occur in a specific Subreddit (most useful for marketing) or, if you\u2019re feeling adventurous, on <a href=\"https:\/\/www.reddit.com\/r\/AMA\/\" target=\"_blank\" rel=\"noopener\">r\/AMA<\/a>. In 2012, then-President Barack Obama did an AMA and Bill Gates has done 11.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Takeovers<\/h3>\n<p>A takeover is when your brand\u2019s advertising is the first thing seen on certain parts of Reddit for 24 hours. There are four different types:<\/p>\n<ul class=\"wp-block-list\">\n<li>Front page takeover is on Home and Popular, the site\u2019s most visited pages. Includes a top banner displayed at the top of the front page and a sticky banner that remains fixed at the top of the page, even as users scroll.<\/li>\n<li>Reddit takeover places ads on Home, Popular or Search. Everything from the front page takeover, plus trending units on the Popular and Trending pages, your ad is present when Redditors search and explore the latest or most popular content.<\/li>\n<li>Category Takeover puts your ad at the top of all the subreddits within one or more of 15 verticals. Includes all front page features plus conversation placement that lets you insert an ad within community discussions.<\/li>\n<li>First View places ads at th<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">What are the best marketing tactics?<\/h2>\n<p>The keyword for marketing on Reddit is engagement \u2014 the more you do, the more response you will get. Many businesses run image and video ads and leave it at that, but here\u2019s what the moderator of the company-run <a href=\"https:\/\/www.reddit.com\/r\/redditmarketing\/comments\/191in2g\/more_and_more_redditors_enjoy_honest\/?utm_source=share&amp;utm_medium=web2x&amp;context=3\">r\/Redditmarketing<\/a> says is the best practice.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"355\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908-800x355.png\" alt=\"\" class=\"wp-image-393356\" \/><\/figure>\n<p>Reddit is a quirky site and each community has its own do\u2019s and don\u2019ts (helpfully posted at the top of each Subreddit). For example, no advertising is allowed on r\/advertising.\u00a0<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/author\/laura-schiele\">Laura Schiele<\/a>, head of paid acquisition at Jordan Digital Marketing, says overall you need to have a humanistic brand voice and sound willing to poke fun at yourself. The more you know your audience, the better you will do \u2014 a real plus for B2B marketers.<\/p>\n<p>\u201cWe have some companies where the audience is specifically engineers and we\u2019ve had success with that,\u201d she told MarTech. \u201cIf you have a community you want to get in front of, you can get them on Reddit.\u201d<\/p>\n<p>She also emphasizes that quality, tailored creatives are important on Reddit. It\u2019s good to use or refer to the site\u2019s jargon or activities, but it has to be done in a low-key way.<\/p>\n<p>The user base appreciates expertise and informed comment \u2014 two of B2B marketing\u2019s strengths. Doing an AMA with the appropriate community and responding to other people\u2019s posts and questions in a Subreddit will go a long way toward building credibility.\u00a0<\/p>\n<p>That\u2019s especially important because many people go to Reddit to get product recommendations from other users. These can sometimes be early indicators of good or bad news. For example, the Subreddit\u00a0 <a href=\"https:\/\/www.reddit.com\/r\/BuyItForLife\/\" target=\"_blank\" rel=\"noopener\">r\/buyitforlife<\/a> is about the most durable, highest-quality consumer goods. Over the years <a href=\"https:\/\/www.reddit.com\/user\/13curseyoukhan\/\" target=\"_blank\" rel=\"noopener\">I\u2019ve<\/a> seen early signs of brands\u2019 rising as they get discovered and falling as their quality has declined.<\/p>\n<h2 class=\"wp-block-heading\">What about Reddit and reputation management?<\/h2>\n<p>Because Reddit is a platform where people gather to discuss particular topics they\u2019re interested in, it can have an outsized impact on brand reputation. You will find people passionate about whatever area your brand operates in. Of course, their passions can run both positive and negative, so it is essential to monitor the site. Your brand\u2019s engagement will be appreciated by users as long as you focus on sharing expertise and information. Company-initiated hype doesn\u2019t go over well there.<\/p>\n<p>The first thing to do is have a brand profile with the brand\u2019s name. People like to know they are getting info straight from the source. Next, be sure to obey the overall rules of Reddit and any specific to the Subreddit you\u2019re posting in. Develop a Reddit-specific strategy and be consistent in your posting.<\/p>\n<p>It\u2019s important to remember that Reddit doesn\u2019t arbitrate disputes. It suggests posting the correct information on Reddit to counteract any false information. \u201cThe Reddit community is usually very supportive of such a response and will likely vote to give the correction greater prominence than the original post,\u201d reads Reddit\u2019s FAQ.<\/p>\n<h2 class=\"wp-block-heading\">What tools does it provide marketers?<\/h2>\n<p>When it comes to the specifics of advertising it\u2019s important to know that 75% of the global Reddit audience accesses the site via mobile, so be sure to optimize for phones and tablets.<\/p>\n<p>Because Reddit is all about finding the right audience it\u2019s good to know there are several third-party analysis apps available. Additionally, the platform has <a href=\"https:\/\/searchengineland.com\/reddit-ads-manager-new-features-438892\" target=\"_blank\" rel=\"noopener\">updated Reddit Ads Manager<\/a> with tools that help generate ad copy, edit assets, optimize campaign results, manage budgets <a href=\"https:\/\/www.redditforbusiness.com\/advertise\" target=\"_blank\" rel=\"noopener\">and more<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">New feature: What are Dynamic Product Ads?<\/h2>\n<p>Reddit has added Dynamic Product Ads to its suite of tools for marketers. It combines shopping signals with machine learning and advertiser product catalogs to serve the most relevant products to the users with the highest likelihood of purchasing.<\/p>\n<p>Features include instant campaign creation as the ads auto-populate in real-time with the latest images, pricing and product images from an advertiser\u2019s catalog. It also has two new targeting options.<br \/>Retargeting serves ads to people based on products they\u2019ve previously engaged with on the advertiser\u2019s site. Prospecting serves ads for the most relevant products based on what people engage with on Reddit or advertiser sites. The company says this provides support across the purchase journey with feed and conversation placement and single image or carousel format ads reaching Reddit users in the discovery, consideration or decision-making mindset.<\/p>\n<p>Dynamic Product Ads is now in public beta and available to all Reddit advertisers globally. English, German, Spanish, French, Italian and Portuguese are supported via the Reddit Ads Manager.<\/p>\n<h2 class=\"wp-block-heading\">New feature: What are Lead Generation Ads?<\/h2>\n<p>Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform.<\/p>\n<p>The new ad format, an integration with Zapier, allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.<\/p>\n<p>Key features:<\/p>\n<ul class=\"wp-block-list\">\n<li>Mobile-optimized design with auto-populating email fields.<\/li>\n<li>Privacy-focused approach for secure data handling.<\/li>\n<li>Integration with Zapier for direct CRM connectivity.<\/li>\n<\/ul>\n<p>By the numbers:<\/p>\n<ul class=\"wp-block-list\">\n<li>75% of B2B decision-makers say Reddit has the most influential perspectives on business products.<\/li>\n<li>28% of Redditors researched online education programs in the past 6 months.<\/li>\n<li>93% of Redditors say the platform helps them make informed tech upgrade decisions.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.business.reddit.com\/blog\/reddit-launches-lead-generation-ads-powered-by-zapier-integration\">Reddit\u2019s new ad format<\/a>, combined with its engaged user base and Zapier integration, could make it a more attractive platform for businesses looking to generate high-quality leads efficiently. This represents a significant step in bridging the gap between user engagement and advertiser needs, potentially reshaping how businesses approach lead acquisition in online communities.<\/p>\n<h2 class=\"wp-block-heading\">New feature: AI-powered ad optimization<\/h2>\n<p>Reddit has purchased Memorable AI, a creative testing company that optimizes ad creative based on previous campaign KPIs. The move is designed to put its ability to enhance campaign performance on equal footing with Google, Meta, Amazon and TikTok.\u00a0<\/p>\n<p>\u201cMemorable AI has a proven track record for optimizing ad creative to drive the best possible results before advertisers run a single ad,\u201d Reddit Chief Operating Officer Jen Wong said in a <a href=\"https:\/\/www.redditinc.com\/blog\/reddit-acquires-creative-intelligence-platform-memorable-ai-to-further-enhance-advertiser-performance\" target=\"_blank\" rel=\"noopener\">blog post<\/a>. \u201cThis acquisition allows Reddit to accelerate our work in optimizing, generating, and selecting ad creative to deliver even better results for advertisers. We are thrilled to welcome the Memorable AI team to Reddit.\u201d<\/p>\n<p>Memorable AI\u2019s technology analyzes reactions to visual content so advertisements can be better targeted and creatively optimized. It suggests ways advertisers can tweak creative to drive their chosen metrics by analyzing past campaign data derived from ad platforms, DSPs and ad servers. The company\u2019s tools will be integrated into Reddit\u2019s ad stack and available to all advertisers.<\/p>\n<h2 class=\"wp-block-heading\">The best marketing Subreddits<\/h2>\n<p>These are the top Subreddits for marketers, ranked by number of users and a brief description.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.reddit.com\/r\/marketing\" target=\"_blank\" rel=\"noopener\"><strong>r\/Marketing<\/strong><\/a> (1.3M members) This is a high-traffic sub with its own Discord channel and many useful links, including <a href=\"https:\/\/www.reddit.com\/r\/marketing\/comments\/bmmkxg\/the_big_marketing_faq_you_didnt_know_you_needed\/\" target=\"_blank\" rel=\"noopener\">The Big Marketing FAQ You Didn\u2019t Know You Needed<\/a>.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/socialmedia\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/SocialMedia<\/strong><\/a><strong> <\/strong>(1.3M members) A heavy-traffic sub for discussing social media, news and best practices. It has a list of very helpful links<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/ecommerce\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/eCommerce<\/strong><\/a> (474K members) A high-traffic sub for anyone from veterans to newbies interested in the design and implementation of ecommerce sites.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/digital_marketing\/\"><strong>r\/Digital_Marketing<\/strong><\/a><strong> (<\/strong>208K members) and<strong> <\/strong><a href=\"https:\/\/www.reddit.com\/r\/DigitalMarketing\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/DigitalMarketing<\/strong><\/a> (181K members) I have no idea why there are two huge digital marketing Subreddits. Both are high-traffic and have a lot of experts answering questions.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/Advertising<\/strong><\/a><strong> <\/strong>(188K members) Medium traffic sub for ad creators, students, copywriters, affiliates and \u201canyone else who is finely honing their reverse banner blindness for professional reasons.\u201d Very good ratio of answers to questions asked.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/Affiliatemarketing\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/Affiliatemarketing<\/strong><\/a> (188K members) Medium-traffic sub on affiliate marketing, paid traffic, SEO, email marketing, and more.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/analytics\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/Analytics<\/strong><\/a> (176K members) A medium-to-high traffic sub dedicated to web analytics, data and business analytics. Be sure to look for subs that focus on particular analysis platforms.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/content_marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/Content_marketing<\/strong><\/a><strong> <\/strong>(123K members) A high-traffic sub for content marketers helping each other improve by providing feedback, sharing advice, and resources. Also has a Discord channel.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/SocialMediaMarketing\"><strong>r\/SocialMediaMarketing<\/strong><\/a> (118K members) The <em>other <\/em>social media marketing sub is light traffic, which means posts are more likely to be seen and well-moderated.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/Emailmarketing\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/Emailmarketing<\/strong><\/a> (63K members) This light-traffic sub is a great place to get answers on technical concerns and strategic issues.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/MarketingMentor\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/Marketingmentor<\/strong><\/a> (40K members) Very-light traffic sub where you can ask for help from experienced marketers. Some questions get answered, but a lot don\u2019t.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/webmarketing\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/WebMarketing<\/strong><\/a><strong> <\/strong>(36K members) An incredibly light traffic sub focused on web\/digital marketing, including email marketing, online PR, social media, SEO, etc. The number of questions that get answered is impressively high.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/SEO_Digital_Marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/SEO_digital_marketing<\/strong><\/a> (29K members)\u00a0 Light-traffic sub for focused on SEO, content marketing, backlinks, article blogs, WordPress Plugins, and link building.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/GoogleAnalytics\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/GoogleAnalytics<\/strong><\/a> (24K members) Medium-traffic sub with heavy expertise on the ubiquitous Google tool. Also has a Discord channel and list of resources. Much more user-friendly than GA4.\u00a0<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/MarketingAutomation\/\" target=\"_blank\" rel=\"noopener\"><strong>r\/MarketingAutomation<\/strong><\/a> (24K) Niche subs like this tend to attract people with specific types of expertise. Very valuable if that niche includes you.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Reddit ads inspiration library<\/h2>\n<p>As with every popular social media site, Reddit can feel like junior high school. There are unspoken rules about what\u2019s cool and what isn\u2019t. There are popular kids and cliques. What appeals to one group may make another roll its collective eyes.\u00a0<\/p>\n<p>Get it right and you win, <a href=\"https:\/\/www.business.reddit.com\/blog\/reddit-launches-ai-tools-for-small-businesses\">according to Reddit<\/a>, which found that the CPAs of ads using \u201cRedditisms\u201d were 70% lower than those that didn\u2019t. Likewise, ads mentioning a specific Subreddit are 1.3 more likely to increase awareness.<\/p>\n<p>To help marketers get it this right, the company added the\u00a0 <a href=\"https:\/\/www.reddit.com\/r\/RedditforBusiness\/comments\/1fkqhgr\/introducing_the_reddit_ads_inspiration_library\">\u201cReddit ads inspiration library\u201d<\/a> to its Ads Manager.\u00a0<\/p>\n<p>It provides a large selection of the site\u2019s best-performing ads in various verticals. You can filter search results by keyword, vertical, ad budget, format, placement and objective.<\/p>\n<h2 class=\"wp-block-heading\">Reddit posts first profit thanks to ad revenue<\/h2>\n<p>In October 2024, Reddit reported its first-ever profit last quarter thanks largely to a 56% growth in advertising revenue YOY.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"179\" height=\"338\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-30-100703-179x338.png\" alt=\"\" class=\"wp-image-396354\" \/><\/figure>\n<\/div>\n<p>Overall, third-quarter revenue jumped 68% to $348.4 million from $207.5 million at the same time in 2023. The company had a net income of $29.9 million, compared with a net loss of $7.4 million for the third quarter of 2023. Total U.S. revenue grew 70% year over year, while international revenue grew 57%, the fastest growth rate in over two years.<\/p>\n<p>Advertising revenue was $315.1 million for the quarter. It was primarily driven by increases in impressions delivered from higher user growth, more efficient ad load and expansion of conversation placement ads, while pricing was consistent with the prior period, according to COO Janet Wong.<\/p>\n<p>\u201cIn Q3, advertising revenue growth was across the funnel,\u201d the company said in its letter to investors. \u201cWe launched new conversion API (\u201cCAPI\u201d) integration partnerships and CAPI adoption grew over 2x from Q2.\u201d<\/p>\n<p>Worth noting: Ad revenue grew in the quarter even before Reddit\u2019s new ad products, including generative AI creative tools and in-comment ads, were fully integrated into its platform.<\/p>\n<h2 class=\"wp-block-heading\">New feature: Reddit Pro Trends and AMA ad format<\/h2>\n<p>Reddit launched two significant products for marketers in early January 2025. One is a trend analysis tool, the other is a new advertising format for its popular Ask Me Anything (AMA) sessions.<\/p>\n<p>Reddit Pro Trends is a free tool that tracks real-time trends and can help marketers discover communities on the site. It analyzes conversations by identifying keywords and phrases, allowing marketers to understand where their brand, topics, and categories are being discussed.\u00a0<\/p>\n<p>It also analyzes over 100,000 \u201csmart\u201d keywords, which allows it to differentiate between things like \u201capple\u201d the fruit, and \u201cApple\u201d the company.\u00a0<\/p>\n<p>The aim is to provide marketers with more insights into user behavior. This, in turn, lets brands create relevant, engaging content that resonates with Reddit users.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"457\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/10\/Screenshot-2025-01-08-at-11.55.28%E2%80%AFAM-800x457.png\" alt=\"\" class=\"wp-image-397536\" \/><\/figure>\n<p>AMA Ads is an ad format specifically designed to reach users interested in AMA conversations. This provides a targeted way to connect with engaged audiences on the platform. Reddit said the new format gives a structured way to participate in these conversations rather than just observe them.\u00a0<\/p>\n<p>It lets businesses promote Q&amp;A sessions directly through Reddit\u2019s ad dashboard, complete with RSVP tracking capabilities and includes a \u201cRemind Me\u201d button to keep the AMA on the user\u2019s radar.<\/p>\n<h2 class=\"wp-block-heading\">Reddit\u2019s CEO says a paywall is in the works<\/h2>\n<p>Reddit CEO Steve Huffman said during a video Ask Me Anything (AMA, in Reddit lingo) on the site that a paywall is coming to the site in 2025.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/02\/reddit-plans-to-lock-some-content-behind-a-paywall-this-year-ceo-says\/\">Arstechnica reports<\/a> Huffman said during the chat that the company is \u201cworking on it as we speak.\u201d <\/p>\n<p>The paywall would most likely take the form of paid sub-Reddits, which Reddit users would need a subscription to access. <\/p>\n<p>Reddit reported earnings the day before Huffman\u2019s AMA. The company\u2019s stock fell despite year-over-year earnings growth. Huffman reported volatility in traffic to the site, and <a href=\"https:\/\/www.seroundtable.com\/reddit-blames-google-algorithm-38903.html\">put the blame on Google algorithm changes<\/a>. <\/p>\n<h2 class=\"wp-block-heading\">Reddit adds Hide option for ads <\/h2>\n<p>Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform.<\/p>\n<p>Users can now hide any feed-based advertisement using a dropdown menu, blocking content from that advertiser\u2019s account for at least one year. This feature complements the existing Report function, which also triggers advertiser blocking. <\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/introducing-hide-an-ad-v0-3k9gf08tlioe1.webp\" alt=\"Introducing Hide An Ad V0 3k9gf08tlioe1\" class=\"wp-image-453308\" \/><figcaption class=\"wp-element-caption\"><em>Hide option in the ad dropdown.<\/em><\/figcaption><\/figure>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/03\/introducing-hide-an-ad-v0-ayqej5awlioe1.webp\" alt=\"Introducing Hide An Ad V0 Ayqej5awlioe1\" class=\"wp-image-453307\" \/><figcaption class=\"wp-element-caption\"><em>Ad immediately after being hidden.<\/em><\/figcaption><\/figure>\n<p>The feature creates stronger incentives to deliver relevant, quality advertising experiences. When users can block an advertiser\u2019s entire account for at least a year with just one click, poor targeting or low-quality creative could result in permanent audience loss.<\/p>\n<h2 class=\"wp-block-heading\">Tools for small and medium businesses<\/h2>\n<p>Reddit released new tools and updates to help SMBs advertise and monitor events on the site.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Import <\/strong>lets you import ad campaigns from Meta in three steps. Users sign in to Meta via Reddit Ads Manager, select an ad account and campaign to import, and then tweak their campaign to optimize performance for Reddit.\u00a0<\/li>\n<li><strong>Simplified Campaign Quality Assurance <\/strong>is a review page in Ads Manager that displays all campaign build details together, giving users an overview of their campaign settings. Users can go directly to a campaign, ad group or ad and make changes as needed.<\/li>\n<li><strong>Google Tag Manager integration for Reddit Pixel. <\/strong>Advertisers can install the Reddit Pixel in a few clicks to send conversion data to Reddit.<\/li>\n<li><strong>Event Manager Quality Assurance <\/strong>is an enhanced Events Overview page in Events Manager. It lets users view and verify event activity received via the Reddit Pixel or their Conversions API (CAPI) integration. The page provides a detailed breakdown of the conversion events advertisers are sending.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Reddit\u2019s new community engagement metrics<\/h2>\n<p>Reddit is replacing the old \u201cMember count\u201d metric on subreddit pages with two new measures:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Visitors \u2014<\/strong> Unique users visiting over the past seven days, averaged over a rolling 28-day window; and<\/li>\n<li><strong>Contributions<\/strong> \u2014 Non-removed posts and comments in a subreddit in the last seven days.<\/li>\n<\/ul>\n<p>The goal is to offer a better view of what \u201cactive\u201d truly means, since many Redditors engage without formally subscribing to a community.<\/p>\n<p>Traditional subscriber numbers have often overstated or misrepresented a subreddit\u2019s real activity. Reddit hopes to highlight authentic engagement by spotlighting how many users are showing up and contributing content. Marketers, social strategists and brands that use Reddit for audience insights or community building can now more reliably gauge which subreddits are active and worth investing time into.<\/p>\n<p>Marketers should rethink which subreddits they watch or invest in now that Reddit has made \u201cContributions\u201d and \u201cVisitors\u201d visible. The new metrics show where conversations are happening\u2014not just where passive followers pile up. That means subscriber counts are no longer the best proxy for influence. A content strategy built only on list size misses the point; posts and comments are the currency that signals momentum. Tracking contributions over time gives a sharper benchmark for whether your content sparks dialogue or sinks into the void.<\/p>\n<h2 class=\"wp-block-heading\">Reddit adds Bombora to improve B2B audience segmentation<\/h2>\n<p>Bombora has struck a strategic partnership with Reddit to bring firmographic and behavioral B2B audiences directly into Reddit\u2019s network of decision-makers. With Reddit reaching 61% of business decision-makers through communities ranging from r\/techsupport to r\/cybersecurity, this deal provides advertisers with the opportunity to tap into intent-rich, conversation-driven environments at scale.<\/p>\n<p>Through the deal, marketers on Reddit gain access to Bombora\u2019s full suite of B2B audiences \u2014 including over 19,000 Company Surge\u00ae intent-based segments, 6,300+ attributes for custom audience creation, prebuilt firmographic and behavioral segments, and support for account\u2011based marketing lists. Even niche targets, such as leaders at emerging \u201cunicorn\u201d companies or specialized industry verticals, become accessible via Reddit\u2019s 23 billion posts and comments.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/a-marketers-guide-to-reddit\/\">Marketing on Reddit: What you need to know<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That\u2019s quite the accomplishment for a company that\u2019s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed.\u00a0 To help you understand the platform and determine &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10631\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Marketing on Reddit: What you need to know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-01-121908.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10631"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10631\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}