{"id":10640,"date":"2025-12-12T18:49:40","date_gmt":"2025-12-13T00:49:40","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10640"},"modified":"2025-12-12T18:49:40","modified_gmt":"2025-12-13T00:49:40","slug":"marketers-are-drowning-in-data-but-starving-for-insight","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10640","title":{"rendered":"Marketers are drowning in data but starving for insight"},"content":{"rendered":"
\"\"<\/div>\n
\"\"
Source: The 2026 Marketing Intelligence Report<\/a><\/em><\/figcaption><\/figure>\n

Marketers have more data than ever and an expanding suite of tools to work with \u2014 yet many are still flying blind. According to \u201cThe 2026 Marketing Intelligence Report<\/a>\u201d (registration required) <\/em>from marketing intelligence platform\u00a0Funnel and\u00a0Ravn Research, 72% of in-house marketers and 55% of agency marketers say they\u2019re overwhelmed by the data they collect and find it difficult to turn it into usable insight. Even more \u2014 86% of in-house and 79% of agency teams \u2014 say they can\u2019t cut through the noise to identify what\u2019s really driving performance.<\/p>\n

That disconnect is evident in the dashboards that many teams rely on. They may look impressive, but they often stop short of answering the question marketers care about most: what do we do next? Instead of surfacing actionable insights, too many dashboards serve up vanity metrics \u2014 clicks, impressions, followers \u2014 that aren\u2019t tied to actual business outcomes.<\/p>\n

Part of the problem is the sheer complexity of modern marketing. Campaigns span dozens of channels and devices, and visibility often lags. Sixty-eight percent of in-house marketers report a lack of up-to-date visibility into performance across channels. And when it comes time to report results, 41% say they don\u2019t analyze what caused the outcomes or suggest next steps. That\u2019s especially concerning given that agency teams, who face more external accountability, report lower rates of that same issue.<\/p>\n

<\/p>\n

\n
\n
\n

Fuel up with free marketing insights.<\/p>\n<\/div>\n

\n

Email:<\/p>\n<\/div>\n

\n
<\/div>\n<\/div>\n
\n

See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

The post Marketers are drowning in data but starving for insight<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with \u2014 yet many are still flying blind. According to \u201cThe 2026 Marketing Intelligence Report\u201d (registration required) from marketing intelligence platform\u00a0Funnel and\u00a0Ravn Research, 72% of in-house marketers and 55% of agency marketers say they\u2019re overwhelmed … <\/p>\n

Read more “Marketers are drowning in data but starving for insight”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-04-at-3.05.00-PM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10640"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10640\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}