{"id":10644,"date":"2025-12-15T18:39:06","date_gmt":"2025-12-16T00:39:06","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10644"},"modified":"2025-12-15T18:39:06","modified_gmt":"2025-12-16T00:39:06","slug":"cvent-buys-goldcast-to-create-event-and-video-marketing-platform","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10644","title":{"rendered":"Cvent buys Goldcast to create event and video marketing platform"},"content":{"rendered":"
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Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI\u2011driven event content platform used by B2B marketers. The deal brings together Cvent\u2019s large-scale enterprise capabilities and event management expertise with Goldcast\u2019s ability to turn live event moments into ready-to-use video assets and engagement insights across channels.<\/p>\n

In a blog post<\/a>, Goldcast\u2019s founders described the acquisition as a natural evolution of their mission \u2014 helping marketers turn events into scalable, repeatable content engines. The team will continue to serve existing customers while benefiting from Cvent\u2019s resources and reach to accelerate development, especially in AI-powered video automation and orchestration.<\/p>\n

\u201cOur belief has always been that AI should empower marketers to ideate, edit, package, and distribute content at a pace that matches their ambition and without constraints of specialization, helping them win mindshare with authenticity and speed.\u201d<\/p>\n

Dig deeper: How we built an AI ecosystem to amplify our event content<\/a><\/em><\/strong><\/p>\n

For Cvent, this adds a critical layer to its broader strategy to support event-led growth. While Cvent has long focused on enterprise event planning, the addition of Goldcast expands its capabilities into post-event activation \u2014 enabling marketers to automatically generate clips, captions, summaries and repurpose content across digital channels. The combined offering is designed to help brands increase return on event investment and reduce the friction between execution and engagement.<\/p>\n

The deal also reflects broader trends in event technology, where vendors seek to help marketers not only plan and run events but also activate<\/em> them as ongoing revenue drivers. For modern go-to-market teams navigating digital-first buying journeys, the ability to repurpose event content into multichannel assets has become crucial for sustaining momentum and demonstrating ROI.<\/p>\n

While terms of the acquisition were not disclosed, the move underscores Cvent\u2019s intent to position itself as a one\u2011stop solution for event professionals and marketers \u2014 integrating registration, execution, AI content generation and analytics.<\/p>\n

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Fuel up with free marketing insights.<\/p>\n<\/div>\n

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The post Cvent buys Goldcast to create event and video marketing platform<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI\u2011driven event content platform used by B2B marketers. The deal brings together Cvent\u2019s large-scale enterprise capabilities and event management expertise with Goldcast\u2019s ability to turn live event moments into ready-to-use video assets and engagement insights across channels. In a blog post, Goldcast\u2019s … <\/p>\n

Read more “Cvent buys Goldcast to create event and video marketing platform”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/handshake.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10644"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10644\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}