{"id":10648,"date":"2025-12-16T18:47:25","date_gmt":"2025-12-17T00:47:25","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10648"},"modified":"2025-12-16T18:47:25","modified_gmt":"2025-12-17T00:47:25","slug":"google-exec-says-ai-search-optimization-is-the-same-as-seo","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10648","title":{"rendered":"Google exec says AI search optimization is \u2018the same\u2019 as SEO"},"content":{"rendered":"
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Google\u2019s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is \u201cthe same\u201d as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users.<\/p>\n

More details.\u00a0<\/strong>This came up in the AI Inside podcast with Jason Howell and Jeff Jarvis interviewing Nick Fox. Jarvis asked if there was any guidance for what publishers should do to optimize for AI search,<\/p>\n

Fox responded, \u201cThe\u00a0short answer is no. The short answer is what you would have built and the way to optimize to do well in Google\u2019s AI experiences is very similar, I would say\u00a0the same<\/strong>, as how as as how to perform well in\u00a0traditional search. And it really does come down to build a great site, build great content. The way we put it is build for users, build what you would want to read, what you would want to access.\u201d<\/p>\n

Here is the video embed, skip to 22 minutes and 5 seconds in:<\/p>\n

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