{"id":10652,"date":"2025-12-17T18:44:45","date_gmt":"2025-12-18T00:44:45","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10652"},"modified":"2025-12-17T18:44:45","modified_gmt":"2025-12-18T00:44:45","slug":"your-seo-playbook-is-toast-welcome-to-search-in-2026","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10652","title":{"rendered":"Your SEO playbook is toast: Welcome to search in 2026"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/SE01EP14-Myriam-Jessier-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Myriam Jessier on Playbook Broken.\" loading=\"lazy\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>In this episode of Playbook Broken we\u2019re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. <\/p>\n<p>Myriam breaks down what\u2019s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate and what brands must understand about context and relevance today. <\/p>\n<p>This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. <\/p>\n<h3 class=\"wp-block-heading\">Episode Guide <\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw\">00:00<\/a> Introduction to Playbook Broken <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=8s\">00:08<\/a> Meet Miriam Jesse: The SEO expert <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=31s\">00:31<\/a> The broken SEO playbook <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=197s\">03:17<\/a> Relevance engineering in SEO <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=488s\">08:08<\/a> The zero-click environment <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=527s\">08:47<\/a> Adapting to AI and multimodal search <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=755s\">12:35<\/a> SEO in the context of brand and user experience <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=824s\">13:44<\/a> The future of SEO and marketing <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=1307s\">21:47<\/a> The impact of competitor clicks on Google results <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=1335s\">22:15<\/a> Algorithmic influence and new SEO tools <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=1386s\">23:06<\/a> Echo chambers and contextual relevance <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=1460s\">24:20<\/a> Understanding AI brand drift <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=1588s\">26:28<\/a> Introducing the \u2018I\u2019m Stuck\u2019 segment <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=1696s\">28:16<\/a> Technical branding and AI narrated brands <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=1946s\">32:26<\/a> Practical tips for brand management <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=2115s\">35:15<\/a> Force yourself: Overcoming challenges <br \/><a href=\"https:\/\/www.youtube.com\/watch?v=o9gP5uD3mvw&amp;t=2453s\">40:53<\/a> Final thoughts<\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\n--><\/p>\n<section class=\"cwt-follow-box\" aria-labelledby=\"cwt-follow-heading\">\n<h2>Follow Conversations with MarTech on:<\/h2>\n<div class=\"cwt-row\">\n    <!-- Conversations with MarTech logo --><br \/>\n    <a class=\"cwt-brand\" href=\"https:\/\/martech.org\/topic\/conversations-with-martech\/\" aria-label=\"Conversations with MarTech home\" title=\"MarTech.org\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/01\/1023BF8E-41B2-45E8-8701-19F74F955D89.png\" alt=\"Conversations with MarTech\" loading=\"lazy\" \/><br \/>\n    <\/a>\n<p>    <!-- Platform icons\/links --><\/p>\n<nav class=\"cwt-platforms\" aria-label=\"Podcast platforms\">\n      <a class=\"brand-icon\" href=\"https:\/\/martechpodcastseries.buzzsprout.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Buzzsprout\" title=\"Buzzsprout\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/buzzsprout-logo.jpeg\" alt=\"Buzzsprout\" loading=\"lazy\" \/><br \/>\n      <\/a>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/www.youtube.com\/@MarTechisMarketing\" target=\"_blank\" rel=\"noopener\" aria-label=\"Watch on YouTube\" title=\"YouTube\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/YouTube-Logo.webp\" alt=\"YouTube\" loading=\"lazy\" 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rel=\"noopener\" aria-label=\"Listen on Spotify\" title=\"Spotify\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/spotify-logo-1.png\" alt=\"Spotify\" loading=\"lazy\" \/><br \/>\n      <\/a><br \/>\n    <\/p><\/nav>\n<\/div>\n<\/section>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/your-seo-playbook-is-toast-welcome-to-search-in-2026\/\">Your SEO playbook is toast: Welcome to search in 2026<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode of Playbook Broken we\u2019re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what\u2019s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate and what brands must understand about context &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10652\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Your SEO playbook is toast: Welcome to search in 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/o9gp5ud3mvw.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10652"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10652\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}