{"id":10656,"date":"2025-12-18T18:49:19","date_gmt":"2025-12-19T00:49:19","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10656"},"modified":"2025-12-18T18:49:19","modified_gmt":"2025-12-19T00:49:19","slug":"new-ai-visibility-awards-spotlight-brands-thriving-in-ai-generated-search-results","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10656","title":{"rendered":"New AI Visibility Awards spotlight brands thriving in AI-generated search results"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/div>\n<p>As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers?<\/p>\n<p>Semrush thinks it\u2019s found an answer \u2014 and it\u2019s launched an award program to highlight the brands leading the way.<\/p>\n<p>The newly announced AI Visibility Awards recognize the companies most cited, recommended, and surfaced in AI-generated responses, drawing from Semrush\u2019s AI Visibility Index \u2014 a dataset built on over 2,500 real prompts run through ChatGPT and Google\u2019s AI Mode.<\/p>\n<p>\u201cThis year marks a turning point in how brands earn visibility,\u201d said Andrew Warden, CMO at Semrush. \u201cIt\u2019s not about submissions or panels \u2014 it\u2019s about real user behavior. These awards recognize the marketers cracking the AI code and earning trust where it counts: inside the answers\u201d.<\/p>\n<h2 class=\"wp-block-heading\">What the AI Visibility Awards measure<\/h2>\n<p>The awards highlight three types of performers across four major verticals:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Category Leaders:<\/strong> Brands with the largest footprint in AI search<\/li>\n<li><strong>Growth Engines:<\/strong> Fastest gainers in visibility<\/li>\n<li><strong>Challengers:<\/strong> Up-and-comers gaining traction in AI results<\/li>\n<\/ul>\n<p>For example, Google topped the Business &amp; Professional Services category, while Rippling was recognized as a Challenger brand. In Consumer Electronics, Samsung led the pack, with Logitech and Nothing Technology earning Growth Engine and Challenger honors, respectively.<\/p>\n<p>Other notable winners:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Microsoft<\/strong>, Category Leader for Digital Tech &amp; Software<\/li>\n<li><strong>UNIQLO<\/strong>, Growth Engine in Fashion &amp; Apparel<\/li>\n<li><strong>Anthropic<\/strong>, Challenger in Digital Tech &amp; Software<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">AI search trends marketers should watch<\/h2>\n<p>The award data reveals a few emerging truths about AI-driven discovery:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Stability among leaders:<\/strong> Top brands showed less than 20% monthly volatility in AI share-of-voice, suggesting AI engines \u201clock in\u201d trusted names.<\/li>\n<li><strong>Niches break through:<\/strong> Brands with clear topical relevance \u2014 like Patagonia in ethical fashion or Logitech in gaming accessories \u2014 punch above their weight.<\/li>\n<li><strong>Challengers can compete:<\/strong> Newer players like Nuuly and Anthropic are finding traction with strong positioning and momentum.<\/li>\n<li><strong>Verticals behave differently:<\/strong> Some, like Business &amp; Professional Services, remain highly competitive, while others reward consistency or focus.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Why this matters for marketers<\/h2>\n<p>These awards reinforce what many marketers are just beginning to grapple with: AI visibility is now part of the competitive equation. And for some, it\u2019s already driving strategy.<\/p>\n<p><em>Semrush is the parent company of MarTech.<\/em><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/new-ai-visibility-awards-spotlight-brands-thriving-in-ai-generated-search-results\/\">New AI Visibility Awards spotlight brands thriving in AI-generated search results<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush thinks it\u2019s found an answer \u2014 and it\u2019s launched an award program to highlight the brands leading the way. The newly announced AI &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10656\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;New AI Visibility Awards spotlight brands thriving in AI-generated search results&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/AI-brain-search-awards-800x452.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10656"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10656\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}