{"id":10661,"date":"2025-12-19T18:39:48","date_gmt":"2025-12-20T00:39:48","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10661"},"modified":"2025-12-19T18:39:48","modified_gmt":"2025-12-20T00:39:48","slug":"most-ad-agencies-are-planning-for-ai-but-few-are-putting-it-to-work","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10661","title":{"rendered":"Most ad agencies are planning for AI, but few are putting it to work"},"content":{"rendered":"
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Source: AIDigital\u2019s The State of AI Maturity<\/a><\/em><\/figcaption><\/figure>\n

Most ad agencies are talking about AI \u2014 but few are doing it at scale, according to a AIDigital\u2019s \u201cThe State of AI Maturity<\/a>.\u201d<\/p>\n

The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide gap between intent and execution. A third of organizations say they\u2019re still drafting a roadmap, while another third are in ad-hoc experimentation mode. That leaves just 16% who say AI is embedded across all teams \u2014 proof that full integration is still the exception, not the rule.<\/p>\n

For agencies, the tooling gap is especially clear. More than half say they don\u2019t yet have licensed marketing or advertising-specific AI platforms in place. That likely means many are leaning on general-purpose tools or free versions \u2014 and suggests there\u2019s still a sizable opening for vendors that can offer more specialized, enterprise-ready options.<\/p>\n

In short: the AI era in marketing is underway, but most companies are still figuring out how to take the first real steps.<\/p>\n

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The post Most ad agencies are planning for AI, but few are putting it to work<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Source: AIDigital\u2019s The State of AI Maturity Most ad agencies are talking about AI \u2014 but few are doing it at scale, according to a AIDigital\u2019s \u201cThe State of AI Maturity.\u201d The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide gap between intent and execution. … <\/p>\n

Read more “Most ad agencies are planning for AI, but few are putting it to work”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-9.49.44-AM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10661"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10661\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}