{"id":10686,"date":"2026-01-09T18:40:53","date_gmt":"2026-01-10T00:40:53","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10686"},"modified":"2026-01-09T18:40:53","modified_gmt":"2026-01-10T00:40:53","slug":"how-inflation-reshapes-shopping-habits-and-trust-in-private-labels","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10686","title":{"rendered":"How inflation reshapes shopping habits and trust in private labels"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/New-MarTech-Charts2-800x427.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p>As prices climb, shoppers aren\u2019t just spending less\u2014they\u2019re spending <em>differently<\/em>. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead of fresh, according to Capgemini\u2019s report, \u201cWhat matters to today\u2019s consumers 2026.\u201d It\u2019s not about cutting things out entirely\u2014it\u2019s about making budgets stretch.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"469\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM-800x469.png\" alt=\"\" class=\"wp-image-404974\" \/><figcaption class=\"wp-element-caption\"><em>Source: Capgemini Research Institute, What matters to today\u2019s consumers 2026, October 2025, N = 6,000 consumers.<\/em><\/figcaption><\/figure>\n<p>Low- and middle-income households are especially deal-focused right now: more coupons, more frequent but smaller trips, and fewer meals out. Interestingly, while private labels were a go-to during peak inflation, preference has dropped sharply\u2014from 65% in late 2024 to 44% this year. With prices leveling off, people are once again weighing quality and trust, especially as shrinkflation raises doubts about what budget brands actually deliver.<\/p>\n<p>That shift suggests more than just price sensitivity\u2014it points to a broader recalibration of value. Consumers may still be watching their wallets, but they\u2019re also watching labels, looking for products they can count on. In the long run, consistency and transparency may carry more weight than the lowest sticker price.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/how-inflation-reshapes-shopping-habits-and-trust-in-private-labels\/\">How inflation reshapes shopping habits and trust in private labels<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As prices climb, shoppers aren\u2019t just spending less\u2014they\u2019re spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead of fresh, according to Capgemini\u2019s report, \u201cWhat matters to today\u2019s consumers 2026.\u201d It\u2019s not about cutting things out entirely\u2014it\u2019s about making budgets stretch. Source: Capgemini Research Institute, What &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10686\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How inflation reshapes shopping habits and trust in private labels&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-30-at-1.37.08-PM.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10686"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10686\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}