{"id":10711,"date":"2026-01-16T18:42:35","date_gmt":"2026-01-17T00:42:35","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10711"},"modified":"2026-01-16T18:42:35","modified_gmt":"2026-01-17T00:42:35","slug":"3-strategies-for-killing-ai-slop-in-your-email-copy","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10711","title":{"rendered":"3 strategies for killing AI slop in your email copy"},"content":{"rendered":"
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Can you guess Merriam-Webster\u2019s 2025 Word of the Year<\/a>? Yep, it\u2019s slop \u2014 \u201cdigital content of low quality that is produced usually in quantity by means of artificial intelligence.\u201d<\/p>\n

If you spend any time on LinkedIn, you\u2019ve probably seen it everywhere. And you\u2019ve definitely seen people complaining about it. But AI slop isn\u2019t just a social media problem. It\u2019s quietly hurting trust, engagement and conversions in the inbox.<\/p>\n

Jay Schwedelson<\/a> recently shared data suggesting that AI-sounding language negatively impacts<\/a><\/span> email engagement rates<\/a>. That\u2019s the trade-off many teams are making right now. Use LLMs without strong editing and QA systems, and you risk damaging engagement, sender reputation and brand trust.<\/p>\n

And if this feels like one of those \u201cit won\u2019t happen to us\u201d scenarios, keep reading. Odds are you\u2019ll find at least one fix you can apply immediately.<\/p>\n

There are three strategies that can help teams eliminate AI slop without giving up speed. None of them is flashy, but they work.<\/p>\n

1. Create better messaging briefs<\/h2>\n

The first step in improving and humanizing your email campaigns is a better brief. I\u2019m serious.<\/p>\n

Strong messaging briefs provide strategy, structure and a persuasive sales or marketing argument for every email you send. They help align the offer with the audience, the audience\u2019s stage of awareness and the campaign\u2019s business goals.<\/p>\n

A solid brief supports stronger engagement and better results. It also helps humanize your content. That matters because one of the biggest reasons people dislike AI slop is that it feels thoughtless and irrelevant, relying on vague, generic claims and promises.<\/p>\n

A good brief protects the intent, relevance and substance of every email. If you don\u2019t already have an email messaging brief, you can use mine<\/a>.<\/p>\n

2. Better QA systems<\/h2>\n

Editing is a skill. It\u2019s also a process you can and should train your team on, especially if you\u2019re using LLMs to help produce email campaigns. A basic editing workflow would look like this:<\/p>\n

Edit for strategy\u00a0<\/h3>\n

This is where a strong brief saves time and prevents adverse outcomes. A quick scan of the messaging brief helps confirm whether the copy meets its core objectives:<\/p>\n