{"id":10743,"date":"2026-01-28T18:40:54","date_gmt":"2026-01-29T00:40:54","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10743"},"modified":"2026-01-28T18:40:54","modified_gmt":"2026-01-29T00:40:54","slug":"struggling-with-marketing-measurement-youre-not-alone","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10743","title":{"rendered":"Struggling with marketing measurement? You\u2019re not alone."},"content":{"rendered":"
\"Matt<\/div>\n
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Measurement poses a challenge for many marketers, thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives.<\/p>\n

But how do marketers feel about their ability to measure their activities?<\/p>\n

Research says many marketers are happy with their measurement, but that there\u2019s still plenty of room for improvement.<\/p>\n

In this episode of Conversations with MarTech<\/a>, we\u2019re talking to Matt Spiegel, EVP of growth for TransUnion\u2019s TruAudience business, about the state of marketing measurement, the role of AI and what\u2019s ahead.\u00a0<\/p>\n

Episode guide<\/h3>\n

0:43:<\/strong> Meet Matt Spiegel
2:34:<\/strong> How do marketers feel about their measurement today?
4:37:<\/strong> Measurement is they key to C-suite alignment
8:22: <\/strong>Challenges facing challenger brands
9:38: <\/strong>What\u2019s the role of AI in marketing measurement?
11:54:<\/strong> What will we be discussing about marketing measurement one year from now?
15:00: <\/strong>AI is only as interesting as the data you give it<\/p>\n

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Follow Conversations with MarTech on:<\/h2>\n
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\n \"Conversations
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