{"id":10754,"date":"2026-02-02T18:48:50","date_gmt":"2026-02-03T00:48:50","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10754"},"modified":"2026-02-02T18:48:50","modified_gmt":"2026-02-03T00:48:50","slug":"57-of-consumers-trust-brands-more-when-they-use-ai-study-finds","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10754","title":{"rendered":"57% of consumers trust brands more when they use AI, study finds"},"content":{"rendered":"
\"Executive<\/div>\n

Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI is part of the experience, according to Optimove\u2019s \u201c2025 AI Marketing Trust and Engagement Report.\u201d<\/p>\n

This challenges a common concern among marketers \u2014 that revealing or emphasizing AI use would harm brand authenticity. But the study shows most consumers already assume AI is involved, and many see it as a sign of efficiency and relevance.<\/p>\n

According to the report, 87% of consumers believe they can tell when a company is using AI. But rather than reacting with suspicion, most are receptive. Only 5% report strong distrust when AI is involved.<\/p>\n

Show how it improves the CX<\/h2>\n

So, rather than hiding AI, brands should focus on using it in helpful, transparent ways \u2014 especially when it improves the customer experience.<\/p>\n

The report found that consumers see clear benefits in AI-powered interactions:<\/p>\n