{"id":10765,"date":"2026-02-04T18:45:05","date_gmt":"2026-02-05T00:45:05","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10765"},"modified":"2026-02-04T18:45:05","modified_gmt":"2026-02-05T00:45:05","slug":"your-ai-strategy-fails-without-data-and-context","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10765","title":{"rendered":"Your AI strategy fails without data and context"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/S03E04-Rahul-Auradkar-landscape-cover-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Throughout 2025, no topics seemed to be connected at the hip quite like data and AI.\u00a0<\/p>\n<p>As AI users and businesses started to plan for moving beyond popular LLMs and into real-world deployments of AI and agents, the importance of accurate, well-governed data as the foundation for AI became clear.<\/p>\n<p>In 2026, adding context to the data-and-AI conversation is a requirement..\u00a0<\/p>\n<p>In this episode, we\u2019re talking to Rahul Auradkar, President, Data Foundations at Salesforce, about the future of AI and agents, and the role of data and context in AI strategies.<\/p>\n<h3 class=\"wp-block-heading\">Episode guide<\/h3>\n<p><strong>0:32:<\/strong> <a href=\"https:\/\/youtu.be\/6A06YforX5Q?si=FdGjMw9gMPMn1raO&amp;t=32\">Meet Rahul Auradkar<\/a><br \/><strong>1:32: <\/strong><a href=\"https:\/\/youtu.be\/6A06YforX5Q?si=NfeqpLVHStYe9mLA&amp;t=92\"> How do various Salesforce products work together to support AI<\/a>?<br \/><strong>4:44:<\/strong> <a href=\"https:\/\/youtu.be\/6A06YforX5Q?si=idsNb7TVuviSZtQd&amp;t=284\">What are customers telling Salesforce about agentic AI and the state of their data<\/a>?<br \/><strong>8:29: <\/strong><a href=\"https:\/\/youtu.be\/6A06YforX5Q?si=FdGjMw9gMPMn1raO&amp;t=509\">Why does data continue to challenge organizations<\/a>?<br \/><strong>11:05: <\/strong><a href=\"https:\/\/youtu.be\/6A06YforX5Q?si=FdGjMw9gMPMn1raO&amp;t=665\">What does the year ahead hold for data, context and AI<\/a>?<\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\n--><\/p>\n<section class=\"cwt-follow-box\" aria-labelledby=\"cwt-follow-heading\">\n<h2>Follow Conversations with MarTech on:<\/h2>\n<div class=\"cwt-row\">\n    <!-- Conversations with MarTech logo --><br \/>\n    <a class=\"cwt-brand\" href=\"https:\/\/martech.org\/topic\/conversations-with-martech\/\" aria-label=\"Conversations with MarTech home\" title=\"MarTech.org\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/01\/1023BF8E-41B2-45E8-8701-19F74F955D89.png\" alt=\"Conversations with MarTech\" loading=\"lazy\" \/><br \/>\n    <\/a>\n<p>    <!-- Platform icons\/links 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   <\/a><br \/>\n    <\/p><\/nav>\n<\/div>\n<\/section>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/your-ai-strategy-fails-without-data-and-context\/\">Your AI strategy fails without data and context<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Throughout 2025, no topics seemed to be connected at the hip quite like data and AI.\u00a0 As AI users and businesses started to plan for moving beyond popular LLMs and into real-world deployments of AI and agents, the importance of accurate, well-governed data as the foundation for AI became clear. In 2026, adding context to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10765\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Your AI strategy fails without data and context&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/6a06yforx5q.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10765"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10765\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}