{"id":10786,"date":"2026-02-11T18:38:59","date_gmt":"2026-02-12T00:38:59","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10786"},"modified":"2026-02-11T18:38:59","modified_gmt":"2026-02-12T00:38:59","slug":"the-secret-to-happy-customers-is-your-data-layer","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10786","title":{"rendered":"The secret to happy customers is\u2026 your data layer"},"content":{"rendered":"
\"Mike<\/div>\n
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Marketers who are building campaigns and thinking about the customer experience probably don\u2019t often think about the data layer of their martech applications.<\/p>\n

But the data layer is the key to customer relationships, and according to Mike Anderson, co-founder and CTO at Tealium, we\u2019re now in the fifth era of the data layer.<\/p>\n

Anderson says the data layer\u2019s evolution goes back to early web analytics data, and it\u2019s continued to evolve to real-time data and now an AI-powered data layer that helps deliver real-time conversations to customers.\u00a0<\/p>\n

In this episode of Conversations with MarTech, Anderson discusses the data layer as the foundation to customer experience, what it takes to succeed in a data and AI-driven world and more.<\/p>\n

\u00a0Episode guide<\/h3>\n

0:35:<\/strong> Meet Mike Anderson<\/a>
1:49:<\/strong> What do we mean when we discuss \u201cthe data layer?\u201d<\/a>
2:40: <\/strong>What is the \u201cfifth era\u201d of the data layer and how did we get here?<\/a>
7:05:<\/strong> The importance of context in the data layer<\/a>
9:15: <\/strong>What separates the company that will win with data and AI from those who will struggle?<\/a>
11:24:<\/strong> Why it\u2019s easier to lose a customer than ever before<\/a>\u2018
12:01:<\/strong> What will be the dominant data themes in the year ahead?<\/a>
14:04: <\/strong>\u201cThe world has moved to conversations.<\/a>\u201d<\/p>\n

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Follow Conversations with MarTech on:<\/h2>\n
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