{"id":10799,"date":"2026-02-18T18:44:19","date_gmt":"2026-02-19T00:44:19","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10799"},"modified":"2026-02-18T18:44:19","modified_gmt":"2026-02-19T00:44:19","slug":"will-ai-make-your-crm-more-effective","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10799","title":{"rendered":"Will AI make your CRM more effective?"},"content":{"rendered":"
\"David<\/div>\n

Your best performers in sales will almost always succeed. The poor performers will always struggle. But there\u2019s a middle ground that contains more than half of the sellers in any given organization, and today\u2019s CRM applications aren\u2019t helping them improve.<\/p>\n

That\u2019s the opinion of David Roberts, CEO of SugarCRM. But Roberts has hope.\u00a0<\/p>\n

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AI has the potential to be a tool that can help improve sales performance, but only if AI is seen as a means to an end, not the end itself.\u00a0<\/p>\n

Episode guide<\/h3>\n

0:40: <\/strong>Meet David Roberts<\/a>
1:57:<\/strong> What\u2019s the state of the CRM market right now?<\/a>
3:32:<\/strong> Is the focus on AI across the industry becoming a distraction for vendors?<\/a>
6:03: <\/strong>AI is more than the popular LLMs<\/a>
7:56: <\/strong>\u201cAI needs more than just data<\/a>\u201d
10:20:<\/strong> The difference between the dot-com era and the AI era<\/a>
13:36: <\/strong>What will be the hot topics of the year ahead<\/a>?<\/p>\n

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