{"id":10808,"date":"2026-02-20T18:40:35","date_gmt":"2026-02-21T00:40:35","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10808"},"modified":"2026-02-20T18:40:35","modified_gmt":"2026-02-21T00:40:35","slug":"how-to-build-context-aware-customer-experiences","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10808","title":{"rendered":"How to build context-aware customer experiences"},"content":{"rendered":"
\"Customer<\/div>\n
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Customers don\u2019t see your internal departments; they see one brand. Whether they are chatting with support, browsing your site or speaking with a sales rep, they expect you to remember their history and respect their time. When that doesn\u2019t happen, it isn\u2019t just a technical glitch \u2014 it feels like a broken promise.<\/p>\n

We know the pressure you\u2019re under. You are likely managing a complex stack where customer data lives in disconnected systems owned by different teams. It\u2019s frustrating to know the \u201csingle view of the customer\u201d is possible, yet feel held back by silos or technical debt. You aren\u2019t alone in this struggle, and there is a practical way forward.<\/p>\n

Our March 4th MarTech Conference session, \u201cConnected conversations: Building context-aware customer experiences<\/a>,\u201d tackles this head-on. This isn\u2019t about adding more tools; it\u2019s about aligning the ones you have to create a foundation that works for your team and your customers.<\/p>\n

Moderated by Annette Franz, CEO, CX Journey Inc., our panel of experts includes Gene De Libero, principal consultant,\u00a0Digital Mindshare LLC; Shiv Gupta, principal,\u00a0Quantum Sight; and Haley Trost, director, product marketing at\u00a0Braze, will move past the buzzwords to discuss the real work of digital transformation.<\/p>\n

What we\u2019ll tackle together<\/h2>\n