{"id":10826,"date":"2026-02-26T18:40:10","date_gmt":"2026-02-27T00:40:10","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10826"},"modified":"2026-02-26T18:40:10","modified_gmt":"2026-02-27T00:40:10","slug":"showing-up-in-the-age-of-ai-search","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10826","title":{"rendered":"Showing up in the age of AI search"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Showing up in the age of AI search.\" loading=\"lazy\" \/><\/div>\n<p>The ground is shifting beneath your feet again. We know the feeling. Just when you thought you\u2019ve mastered the latest algorithm update, things seem to change entirely. It\u2019s exhausting to feel like the goalposts are constantly moving, especially when your leadership team is looking to you for a definitive roadmap through the AI fog.<\/p>\n<p>Traditional SEO isn\u2019t going away, but it is gaining a complex new layer. As buyers lean on LLMs and AI agents to summarize their options, the \u201cclick\u201d is no longer the only metric of success. This shift isn\u2019t just a technical hurdle; it\u2019s a fundamental change in how your hard work reaches the person on the other side of the screen.<\/p>\n<p>At the free, online <a href=\"https:\/\/martech.org\/conference\/march\/agenda\/\">MarTech Conference<\/a> on March 4th, the session \u201cShowing up in the age of AI search\u201d tackles this head-on. This isn\u2019t about chasing \u201chacks\u201d or \u201ccrushing\u201d the competition; it\u2019s about finding a sustainable path forward for your brand\u2019s visibility.<\/p>\n<p>Moderated by Janet Driscoll Miller, president and CEO of Marketing Mojo, this panel brings together the experts who are currently in the trenches:<\/p>\n<ul class=\"wp-block-list\">\n<li>Nikki Lam, VP, head of SEO, NP Digital.<\/li>\n<li>Gerald Murphy, evangelist for Semrush Enterprise, Semrush.<\/li>\n<li>Sara Resnick, global lead of marketing &amp; SEO, Western Union.<\/li>\n<li><a href=\"https:\/\/martech.org\/author\/tamara-scott\/\">Tamara Scott<\/a>, chief content officer, overQualified LLC.<\/li>\n<\/ul>\n<p>Together, they\u2019ll explore the practical side of generative engine optimization (GEO). They\u2019ll share what\u2019s actually working in their current experiments and how to stay grounded when the \u201cAI is killing search\u201d headlines get too loud.<\/p>\n<h3 class=\"wp-block-heading\">What you will take back to your team<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Real-world impact:<\/strong> How AI discovery is actually changing traffic patterns and what that means for your reporting.<\/li>\n<li><strong>Practical optimization:<\/strong> The first steps to take with your content structure and authority signals to ensure AI models recognize your expertise.<\/li>\n<li><strong>Future-proofing:<\/strong> Honest predictions on the search landscape so you can prepare your team for what\u2019s next without the burnout.<\/li>\n<\/ul>\n<p>The transition to AI-mediated discovery is already underway. We\u2019re here to help you navigate it with confidence, ensuring your brand stays visible and your expertise stays valued.<\/p>\n<p><strong><em><a href=\"https:\/\/martech.org\/conference\/march\/agenda\/\">Register for the March 4th MarTech Conference. It\u2019s online and free.<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 pb-1\">\n<p class=\"inline-form-text text-center mb-0\">Fuel up with free marketing insights.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\"><\/div>\n<\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/showing-up-in-the-age-of-ai-search\/\">Showing up in the age of AI search<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The ground is shifting beneath your feet again. We know the feeling. Just when you thought you\u2019ve mastered the latest algorithm update, things seem to change entirely. It\u2019s exhausting to feel like the goalposts are constantly moving, especially when your leadership team is looking to you for a definitive roadmap through the AI fog. Traditional &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10826\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Showing up in the age of AI search&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/show-up-in-ai-search-800x450.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10826"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10826\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}