{"id":10878,"date":"2026-03-18T18:41:56","date_gmt":"2026-03-19T00:41:56","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10878"},"modified":"2026-03-18T18:41:56","modified_gmt":"2026-03-19T00:41:56","slug":"the-age-of-the-ai-shopping-agent-isnt-here-yet","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10878","title":{"rendered":"The age of the AI shopping agent isn\u2019t here\u2026 yet"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/S03E10-Grant-Deken-landscape-cover-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Grant Deken of Klaviyo on Conversations with MarTech.\" loading=\"lazy\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>AI is making its way into online retail for both consumers and sellers.\u00a0<\/p>\n<p>Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.\u00a0<\/p>\n<p>But true AI shopping agents are still rare to find, at least for now.\u00a0<\/p>\n<p>In this episode we\u2019re talking to Grant Deken, director of product at Klaviyo, about how consumers use AI in their shopping; what stands between AI-assisted shopping experiences and AI agents that do the shopping for us; and how brands are keeping pace with consumers\u2019 AI use and advances in the technology itself.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Episode guide<\/h3>\n<p><strong>0:36:<\/strong> <a href=\"https:\/\/youtu.be\/dUTSGBLQZ3g?si=EjqaUi795EyuxPcb&amp;t=36\">Meet Grant Deken<\/a><br \/><strong>0:50:<\/strong> <a href=\"https:\/\/youtu.be\/dUTSGBLQZ3g?si=EjqaUi795EyuxPcb&amp;t=50\">How are shoppers using AI and how do they feel about the experience?<\/a><br \/><strong>3:15:<\/strong> <a href=\"https:\/\/youtu.be\/dUTSGBLQZ3g?si=EjqaUi795EyuxPcb&amp;t=195\">How does the way shoppers use AI for research differ from the way they used traditional search?<\/a><br \/><strong>7:50: <\/strong><a href=\"https:\/\/youtu.be\/dUTSGBLQZ3g?si=EjqaUi795EyuxPcb&amp;t=470\">What has to happen for agentic commerce to become a reality?<\/a><br \/><strong>11:01:<\/strong> <a href=\"https:\/\/youtu.be\/dUTSGBLQZ3g?si=EjqaUi795EyuxPcb&amp;t=661\">What do brands have to do to keep pace with consumer AI usage?<\/a><\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\n--><\/p>\n<section class=\"cwt-follow-box\" aria-labelledby=\"cwt-follow-heading\">\n<h2>Follow Conversations with MarTech on:<\/h2>\n<div class=\"cwt-row\">\n    <!-- Conversations with MarTech logo --><br \/>\n    <a class=\"cwt-brand\" href=\"https:\/\/martech.org\/topic\/conversations-with-martech\/\" aria-label=\"Conversations with MarTech home\" title=\"MarTech.org\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/01\/1023BF8E-41B2-45E8-8701-19F74F955D89.png\" alt=\"Conversations with MarTech\" loading=\"lazy\" \/><br \/>\n    <\/a>\n<p>    <!-- Platform icons\/links --><\/p>\n<nav class=\"cwt-platforms\" aria-label=\"Podcast platforms\">\n      <a class=\"brand-icon\" href=\"https:\/\/martechpodcastseries.buzzsprout.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Buzzsprout\" title=\"Buzzsprout\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/buzzsprout-logo.jpeg\" alt=\"Buzzsprout\" loading=\"lazy\" \/><br \/>\n      <\/a>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/www.youtube.com\/@MarTechisMarketing\" target=\"_blank\" rel=\"noopener\" aria-label=\"Watch on YouTube\" title=\"YouTube\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/YouTube-Logo.webp\" alt=\"YouTube\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/conversations-with-martech\/id1687975290\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Apple Podcasts\" title=\"Apple Podcasts\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/apple-podcasts.jpg\" alt=\"Apple Podcasts\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/music.amazon.com\/podcasts\/19d68d57-a1f9-4b97-bf8a-2804e1f110be\/conversations-with-martech\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Amazon Music\" title=\"Amazon Music\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/AMAZON-MUSIC.png\" alt=\"Amazon Music\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/open.spotify.com\/show\/7vykzeMrvrFV7gfJVrI7Oa\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Spotify\" title=\"Spotify\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/spotify-logo-1.png\" alt=\"Spotify\" loading=\"lazy\" \/><br \/>\n      <\/a><br \/>\n    <\/p><\/nav>\n<\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/martech.org\/the-age-of-the-ai-shopping-agent-isnt-here-yet\/\">The age of the AI shopping agent isn\u2019t here\u2026 yet<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>AI is making its way into online retail for both consumers and sellers.\u00a0 Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.\u00a0 But true AI shopping agents are still rare to find, at least for now.\u00a0 In this episode we\u2019re talking to Grant &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10878\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;The age of the AI shopping agent isn\u2019t here\u2026 yet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/03\/dutsgblqz3g.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10878"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10878\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}