{"id":10921,"date":"2026-04-03T18:39:56","date_gmt":"2026-04-04T00:39:56","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10921"},"modified":"2026-04-03T18:39:56","modified_gmt":"2026-04-04T00:39:56","slug":"martech-stacks-are-holding-back-sales-and-marketing-teams","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10921","title":{"rendered":"Martech stacks are holding back sales and marketing teams"},"content":{"rendered":"
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Sales and marketing alignment has been a \u201cpriority\u201d for years. And yet, for most organizations, it\u2019s still more aspiration than reality.<\/p>\n

New data from Unbounce\u2019s \u201cThe Anatomy of Aligned Go-To-Market Teams\u201d report shows that just 56% of GTM professionals consider their organizations highly aligned \u2014 meaning shared goals, shared data and a unified system. Another 36% say they\u2019re only partially aligned, and 8% remain largely siloed.<\/p>\n

Even among the \u201caligned,\u201d maintaining that state requires constant effort. Alignment isn\u2019t something teams achieve and move on from \u2014 it\u2019s something they have to actively maintain.<\/p>\n

And too often, that effort stalls before it delivers meaningful results.<\/p>\n

The biggest problem is tech, not people<\/h2>\n

If you\u2019re looking for the root cause, start with the stack. More than half of GTM teams (53%) say technology is the biggest barrier to alignment, and only 30% believe their stack actually enables it. That\u2019s a disconnect. Because if your systems don\u2019t work together, your teams won\u2019t either.<\/p>\n

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Source: Unbounce\u2019s \u201cThe Anatomy of Aligned Go-To-Market Teams<\/a>\u201d<\/em><\/figcaption><\/figure>\n

Most organizations feel reasonably confident about their tools \u2014 44% describe their stack as balanced and efficient, and 24% say it\u2019s lean and integrated.\u00a0<\/p>\n

But that confidence doesn\u2019t always hold up in practice. Fragmentation, redundancy and legacy constraints are still common, even in \u201coptimized\u201d environments.<\/p>\n

Progress is happening slowly<\/h2>\n

There\u2019s movement in the right direction. About 77% of GTM teams report some improvement in alignment over the past year. But only one-quarter saw significant gains. Meanwhile, 22% saw no improvement or even a decline.<\/p>\n

That lack of progress shows up quickly in day-to-day operations:<\/p>\n