{"id":10936,"date":"2026-04-08T18:44:53","date_gmt":"2026-04-09T00:44:53","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10936"},"modified":"2026-04-08T18:44:53","modified_gmt":"2026-04-09T00:44:53","slug":"what-to-expect-from-the-next-phase-of-retail-media","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10936","title":{"rendered":"What to expect from the next phase of retail media"},"content":{"rendered":"
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There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services.<\/p>\n

Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform.\u00a0<\/p>\n

Retail media will also face a challenge from AI, as LLMs and AI agents begin to flatten the traditional purchase funnel.<\/p>\n

In this episode of Conversations with MarTech, we\u2019re talking to Tom Richards, SVP of global product at MiQ, about the current state of the future of retail media.<\/p>\n

\u00a0Episode guide<\/h3>\n

1:15: <\/strong>Meet Tom Richards<\/a>
2:46:<\/strong> Where is the retail space right now, in terms of maturity and continued growth?<\/a>\u00a0
5:53: <\/strong>How does fragmentation impact marketers\u2019 ability to actually understand performance?<\/a>
8:23: <\/strong>What will the retail media landscape look like over the next 12 months and beyond?<\/a>\u00a0
11:35:<\/strong> What impact will retail media see as AI helps flatten the purchase funnel?<\/a><\/p>\n

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Follow Conversations with MarTech on:<\/h2>\n
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