{"id":10945,"date":"2026-04-13T18:39:43","date_gmt":"2026-04-14T00:39:43","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10945"},"modified":"2026-04-13T18:39:43","modified_gmt":"2026-04-14T00:39:43","slug":"what-happens-when-sales-drives-your-content","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10945","title":{"rendered":"What happens when sales drives your content"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/10\/Staff-meeting-planning-business-people-talking-800x533.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<p>I once worked with an organization where the editorial team ruled the roost \u2014 and I do mean they ruled. This was a publishing company, so that made sense, to a point. But editorial didn\u2019t just influence content. They had veto power over sales and marketing.<\/p>\n<p>I remember instances where advertising was pulled from one of our publications, and the money paid returned to the advertiser because it wasn\u2019t considered appropriate to run alongside our commentary. For a brief time, all our sales and marketing copy had to be approved by the editorial team. They\u2019d edit out all the benefits and advantages in the copy to meet their unbiased, non-partisan view of the world (this was a scholarly political publication). Thank goodness we got a reprieve from that before the business went under.<\/p>\n<p>Now, those are extreme examples. Most organizations don\u2019t have editorial teams shutting down sales, marketing and advertising efforts. But every organization does have something driving the bus. Sometimes it\u2019s editorial. Sometimes it\u2019s marketing. Sometimes it\u2019s sales.<\/p>\n<p>At times in my consulting career, I\u2019ve worked with clients where sales is clearly in the driver\u2019s seat. In these cases, the content marketing process goes something like this: a sales rep hears an objection on a call, that objection gets flagged internally and suddenly, we need a blog post about it\u2026 this week. The brief? A few sentences from marketing and maybe a call with the sales team. That\u2019s the system.<\/p>\n<p>On the surface, it feels responsive and customer-centric, even. You\u2019re addressing real objections from real prospects in real time. But step back and a different picture starts to emerge. There\u2019s no overarching content strategy, no cohesive narrative and no sense of how one piece of content builds on another.<\/p>\n<p>It\u2019s not a plan. It\u2019s a reaction. That\u2019s the difference between a sales-driven organization and a marketing-driven one.<\/p>\n<h2 class=\"wp-block-heading\">The two models \u2014 whether you intended them or not<\/h2>\n<p>Most organizations don\u2019t consciously decide to be sales-driven or marketing-driven. They just drift there, based on structure, personalities, history, who has the most influence in the room, who\u2019s closest to revenue or who\u2019s the loudest. Over time, that default hardens into an operating model. <\/p>\n<h3 class=\"wp-block-heading\">The sales-driven organization<\/h3>\n<p>This is the scenario I described above and it\u2019s more common than you might think. Content is created in response to what\u2019s happening in sales conversations right now. A rep hears an objection and marketing is tasked with addressing it immediately.<\/p>\n<p>On the plus side, you\u2019re very close to the voice of the customer. You\u2019re hearing objections firsthand and you\u2019re not guessing about what prospects care about. That\u2019s valuable.<\/p>\n<p>But here\u2019s where it starts to break down. There\u2019s no filtering, no prioritization and no sense of how one piece of content connects to another. You\u2019re addressing objections, but only one at a time, in isolation. That creates a body of content that feels disjointed, repetitive in some areas and completely missing in others.<\/p>\n<p>You\u2019re busy and you\u2019re producing content. But you\u2019re not building anything.<\/p>\n<h3 class=\"wp-block-heading\">The marketing-driven organization<\/h3>\n<p>This is where things start to shift. In a marketing-driven organization, marketing owns the strategy, not in a vacuum, but with input from sales, leadership and (ideally) actual customer data.<\/p>\n<p>Content isn\u2019t dictated by what happened on a call last week. It\u2019s guided by a plan which typically includes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Clear goals for the year or quarter.<\/li>\n<li>Defined campaigns or themes.<\/li>\n<li>Agreed-upon messaging.<\/li>\n<li>A content roadmap that builds over time.<\/li>\n<\/ul>\n<p>Sales still plays an important role. They bring forward objections, questions and insights from the field. But those inputs inform the strategy, not replace it.<\/p>\n<p>I\u2019ve worked in and with marketing teams in organizations like this, where I regularly joined sales calls, especially for key prospects, not to take orders, but to listen, understand how our messaging landed and hear where prospects hesitated.<\/p>\n<p>Then we\u2019d take that input and refine the plan, not rewrite it every week. That\u2019s the key distinction. Sales has a seat at the table. They just aren\u2019t running the meeting (and no, editorial wasn\u2019t vetoing our campaigns).<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/lp\/semrush-one\/en\/?utm_campaign=ic_semrush_one&amp;utm_source=searchengineland.com&amp;utm_medium=overlay&amp;onboarding=off\" target=\"_blank\"><\/a><\/p>\n<div>\n<div>\n<div class=\"headline-responsive\">\n        Your customers search everywhere. Make sure your brand <span>shows up<\/span>.\n      <\/div>\n<p>\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/div>\n<div>\n      <span>Start Free Trial<\/span>\n    <\/div>\n<div>\n<div>Get started with<\/div>\n<p>      <img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" \/>\n    <\/p><\/div>\n<\/div>\n<p><\/p>\n<h2 class=\"wp-block-heading\">The real problem: It\u2019s not sales vs. marketing<\/h2>\n<p>At this point, it\u2019s tempting to frame this as a tug-of-war between sales and marketing. It\u2019s not. The real issue is what happens when there\u2019s no clear strategy holding everything together. When that\u2019s missing, something will fill the gap.<\/p>\n<p>In some organizations, it\u2019s sales. In others, it\u2019s editorial. Occasionally, it\u2019s a strong marketing team. But if there isn\u2019t a shared foundation, whoever is closest to the most immediate problem tends to take over.<\/p>\n<p>That\u2019s how you end up with reactive content, overly constrained content or content that sounds like it came from three different companies.<\/p>\n<p>When I step into these situations, I almost always find the same gaps.<\/p>\n<h3 class=\"wp-block-heading\">No clearly defined target audience<\/h3>\n<p>Everyone has a general idea of who they\u2019re selling to. But when you press for specifics \u2014 like who exactly are we talking to, what do they care about and what\u2019s driving their decisions \u2014 it gets fuzzy. When your audience definition is vague, your content will be too.<\/p>\n<p>You can\u2019t build a cohesive content strategy if you\u2019re not grounded in a well-defined audience with clear needs, motivations and pain points. Content ends up chasing whatever objection surfaced most recently because that\u2019s the only concrete input available.<\/p>\n<h3 class=\"wp-block-heading\">No agreed-upon messaging<\/h3>\n<p>This one shows up fast. Ask five people in the organization, \u201cWhat\u2019s our core value proposition?\u201d and you\u2019ll get five different answers, a list of features or a very long explanation that somehow still isn\u2019t clear.<\/p>\n<p>Without defined key messages (your core value proposition, differentiation and customer benefits), there\u2019s nothing anchoring your content. Each new piece starts from scratch, which is how you end up over-explaining in one piece, under-explaining in another and contradicting yourself more often than anyone would like (not ideal).<\/p>\n<h3 class=\"wp-block-heading\">No connection to the prospect journey<\/h3>\n<p>This is a big one and it\u2019s often overlooked. In a sales-driven model, most content is created to handle late-stage objections, but that\u2019s only one part of the journey.<\/p>\n<p>Prospects go through stages: awareness, consideration and decision. Each stage requires different types of content, different messaging and a different level of detail.<\/p>\n<p>If all your content is focused on decision-stage objections, you\u2019re missing the opportunity to attract new prospects, educate them early and shape how they evaluate solutions. You\u2019re essentially waiting until the very end of the process to show up.<\/p>\n<h2 class=\"wp-block-heading\">What happens instead?<\/h2>\n<p>When these foundations aren\u2019t in place, content becomes reactive instead of strategic, fragmented instead of cohesive and short-term instead of compounding.<\/p>\n<p>You\u2019re producing content, maybe even a lot of it. But it\u2019s not building toward anything. There\u2019s no throughline, narrative or reinforcement of key ideas. Perhaps most importantly, there\u2019s no leverage.<\/p>\n<p>Good content marketing should make everything else easier: sales conversations, lead nurturing and positioning against competitors. When it\u2019s done well, it compounds. When it\u2019s reactive, it just accumulates.<\/p>\n<p>This isn\u2019t about whether sales or marketing is right. It\u2019s about whether anyone has defined the strategy. If marketing doesn\u2019t establish the foundation (audience, messaging and journey), something else will. It\u2019s usually whoever is closest to the loudest problem at the moment.<\/p>\n<h2 class=\"wp-block-heading\">What \u2018good\u2019 actually looks like (it\u2019s not either\/or)<\/h2>\n<p>At this point, it might sound like I\u2019m advocating for a purely marketing-driven organization. I\u2019m not.<\/p>\n<p>Sales brings invaluable insight. They\u2019re on the front lines, they hear objections in real time and they know where deals stall and why. Ignore that and you\u2019re flying blind. But letting sales drive your content week to week isn\u2019t the answer either.<\/p>\n<p>What you\u2019re aiming for is something more balanced, something more intentional.<\/p>\n<h3 class=\"wp-block-heading\">Marketing owns the strategy<\/h3>\n<p>In a healthy organization, marketing is responsible for defining the foundation:<\/p>\n<ul class=\"wp-block-list\">\n<li>Who we\u2019re targeting.<\/li>\n<li>What we stand for.<\/li>\n<li>How we differentiate.<\/li>\n<li>What story we\u2019re telling.<\/li>\n<\/ul>\n<p>That includes:<\/p>\n<ul class=\"wp-block-list\">\n<li>A clearly defined target audience.<\/li>\n<li>A solid features-benefits-advantage analysis.<\/li>\n<li>Agreed-upon key messages.<\/li>\n<li>A content plan that aligns with business goals.<\/li>\n<\/ul>\n<p>This isn\u2019t created once and ignored. It\u2019s revisited, refined and pressure-tested. But it exists, and that alone puts you ahead of a lot of organizations.<\/p>\n<h3 class=\"wp-block-heading\">Sales informs (without dictating)<\/h3>\n<p>Sales still plays a critical role, but it\u2019s a different role. They\u2019re not assigning content. They\u2019re contributing insight, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Common objections.<\/li>\n<li>Questions prospects keep asking.<\/li>\n<li>Language that resonates (or doesn\u2019t).<\/li>\n<li>Gaps in the current messaging.<\/li>\n<\/ul>\n<p>That input is incredibly valuable. But instead of triggering one-off content pieces, it feeds back into the broader strategy.<\/p>\n<p>You start to see patterns:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019re consistently getting pushback on pricing.\u201d\u00a0<\/li>\n<li>\u201cProspects don\u2019t understand how we\u2019re different from Competitor X.\u201d\u00a0<\/li>\n<\/ul>\n<p>Now you\u2019re not reacting to a single conversation. You\u2019re addressing a systemic issue. Big difference.<\/p>\n<h3 class=\"wp-block-heading\">Content is built for the full journey<\/h3>\n<p>In a strong model, content isn\u2019t just created for late-stage objections. It\u2019s mapped across the entire prospect journey.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Awareness:<\/strong> Helping prospects understand the problem (and that it\u2019s worth solving).<\/li>\n<li><strong>Consideration: <\/strong>Helping them evaluate different approaches and solutions.<\/li>\n<li><strong>Decision: <\/strong>Addressing objections, reducing risk and supporting the final choice.<\/li>\n<\/ul>\n<p>That means you\u2019re not just showing up at the end of the process. You\u2019re shaping it from the beginning. When you do that well, something interesting happens: sales conversations get easier, because prospects are already educated, already aligned and already seeing your perspective.<\/p>\n<h3 class=\"wp-block-heading\">There\u2019s a plan, with room to flex<\/h3>\n<p>This is where people sometimes get nervous. They hear \u201cplan\u201d and think rigid, slow and bureaucratic. That\u2019s not what I mean.<\/p>\n<p>A good content strategy has structure: quarterly themes or priorities, a content calendar and clear messaging that\u2019s reinforced consistently. But it also has flexibility.<\/p>\n<p>If sales surfaces a recurring objection or a meaningful shift in the market, you adjust. You don\u2019t ignore it. You just don\u2019t rebuild your entire strategy every time something comes up on a call.<\/p>\n<h3 class=\"wp-block-heading\">Everything works together<\/h3>\n<p>This is the part that\u2019s hard to see when you\u2019re in a reactive model. When strategy is in place, your content starts to compound. One piece reinforces another and messaging becomes consistent across blog content, sales conversations, email campaigns and website copy.<\/p>\n<p>If you\u2019re not sure where you fall, here\u2019s a simple gut check:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Does your content feel like a series of responses or a cohesive narrative?\u00a0<\/li>\n<li>Are you repeating the same core ideas consistently or reinventing them each time?<\/li>\n<li>Is sales asking for content, or contributing to a strategy?<\/li>\n<\/ul>\n<p>The answers are usually pretty telling.<\/p>\n<h2 class=\"wp-block-heading\">How to shift (without starting a turf war)<\/h2>\n<p>If you\u2019re in a sales-driven organization, none of this is going to change overnight. Honestly, it shouldn\u2019t.<\/p>\n<p>Sales teams are used to moving fast. They\u2019re measured on revenue. If you suddenly tell them, \u201cWe\u2019re no longer responding to your requests,\u201d that\u2019s not going to go well.<\/p>\n<p>The goal isn\u2019t to shut sales out. It\u2019s to put a structure in place so their input actually strengthens your marketing rather than makes it more reactive. Here\u2019s where I typically start.<\/p>\n<h3 class=\"wp-block-heading\">1. Capture sales input systematically<\/h3>\n<p>Right now, in many organizations, sales input comes in as one-off requests: \u201cWe need a blog post about this objection\u201d or \u201cCan you put something together for this prospect?\u201d<\/p>\n<p>Instead, start capturing that input in a more structured way. Look for patterns:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>What objections come up repeatedly?\u00a0<\/li>\n<li>Where are deals consistently slowing down?\u00a0<\/li>\n<li>What questions do prospects ask in early conversations vs. late-stage ones?<\/li>\n<\/ul>\n<p>This does two things: it separates signal from noise and gives you data to prioritize what actually matters. Not every objection deserves its own piece of content.<\/p>\n<h3 class=\"wp-block-heading\">2. Build \u2014 or rebuild \u2014 your message map<\/h3>\n<p>If there\u2019s one thing that creates immediate clarity, it\u2019s this. Define:<\/p>\n<ul class=\"wp-block-list\">\n<li>Your core value proposition.<\/li>\n<li>Your key differentiators.\u00a0<\/li>\n<li>The primary benefits and advantages you deliver.<\/li>\n<li>The proof supporting those claims.\u00a0<\/li>\n<\/ul>\n<p>Then, map supporting messages underneath. This becomes your anchor. Instead of starting from scratch with every piece of content, you\u2019re reinforcing the same core ideas \u2014 consistently, across channels.\u00a0<\/p>\n<p>When sales brings you an objection, you can ask, \u201cWhere does this fit in our messaging?\u201d If it doesn\u2019t fit anywhere, that\u2019s a signal. If it does, you now know how to address it in a way that strengthens, not fragments, your positioning.<\/p>\n<h3 class=\"wp-block-heading\">3. Map content to the prospect journey<\/h3>\n<p>This is where a lot of reactive strategies fall apart. Take a step back and ask what content you have for awareness, what content supports consideration and what helps close the deal.<\/p>\n<p>Most sales-driven organizations are heavily weighted toward decision-stage content, which makes sense as sales is focused on closing. But if you want content to drive pipeline (not just support it), you need coverage across the full journey:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Early-stage, framing the problem and educating the market.<\/li>\n<li>Mid-stage, helping prospects evaluate options.<\/li>\n<li>Late-stage, addressing objections and reducing risk.<\/li>\n<\/ul>\n<p>When you map content this way, sales requests don\u2019t disappear. They just get placed more strategically within the bigger picture.<\/p>\n<h3 class=\"wp-block-heading\">4. Introduce a planning cadence (that still allows flexibility)<\/h3>\n<p>This is where you start to shift behavior. You don\u2019t need a massive annual plan to get started. Even a simple structure helps:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Quarterly priorities or themes.<\/li>\n<li>Monthly content focus areas.<\/li>\n<li>A backlog of content ideas (including sales input).<\/li>\n<\/ul>\n<p>Creating space for flexibility is key. If something important comes up \u2014 a new objection pattern, a competitive shift or a change in the market \u2014 you can adjust. But you\u2019re adjusting within a plan, not abandoning it entirely.<\/p>\n<h3 class=\"wp-block-heading\">5. Change the conversation with sales<\/h3>\n<p>This might be the most important step. Instead of responding to requests like \u201cCan you create this piece?\u201d, shift the conversation to \u201cWhat problem are we trying to solve?\u201d<\/p>\n<p>Often, the requested asset isn\u2019t the real issue. The real issue might be confusion about your positioning, a lack of early-stage education or inconsistent messaging across touchpoints.<\/p>\n<p>When you focus on the underlying problem, you can solve it more effectively and often more strategically.<\/p>\n<p>You\u2019re not trying to eliminate sales-driven input. You\u2019re trying to channel it. Instead of reactive, one-off content, you get strategic, cumulative impact. Rather than constant fire drills, you start to build something that actually works.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/lp\/semrush-one\/en\/?utm_campaign=ic_semrush_one&amp;utm_source=searchengineland.com&amp;utm_medium=overlay&amp;onboarding=off\" target=\"_blank\"><\/a><\/p>\n<div>\n<div>\n<div class=\"headline-responsive\">\n        See the <span>complete picture<\/span> of your search visibility.\n      <\/div>\n<p>\n        Track, optimize, and win in Google and AI search from one platform.\n      <\/p>\n<\/div>\n<div>\n      <span>Start Free Trial<\/span>\n    <\/div>\n<div>\n<div>Get started with<\/div>\n<p>      <img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp\" alt=\"Semrush One Logo\" \/>\n    <\/p><\/div>\n<\/div>\n<p><\/p>\n<h2 class=\"wp-block-heading\">What changes when strategy leads<\/h2>\n<p>Most organizations don\u2019t set out to be sales-driven. They get there gradually \u2014 a request here, a quick turnaround there, a desire to support the team that\u2019s closest to revenue. Over time, what started as responsiveness becomes the default operating model.<\/p>\n<p>Until one day, you look up and realize that you\u2019re producing a lot of content, but it\u2019s not really working together. It\u2019s not building momentum, it\u2019s not reinforcing a clear position in the market and it\u2019s not making sales easier in any consistent, scalable way. It\u2019s just keeping up.<\/p>\n<p>The shift to a more marketing-driven approach doesn\u2019t require a massive overhaul. You don\u2019t need to suddenly ignore sales input. But you need to be intentional about who you\u2019re targeting, what you want to be known for and the story you\u2019re telling.<\/p>\n<p>That\u2019s what turns content from a series of reactions into a strategic asset. It\u2019s also what changes the role of marketing inside the organization. Instead of being a content request queue, you become the team that defines the narrative. That\u2019s a much more interesting place to be.<\/p>\n<p><strong><em>Author\u2019s note: <\/em><\/strong><em>AI tools were used to assist with drafting and editing portions of this article. The observations and examples are based on the author\u2019s hands-on experience working with sales, marketing and editorial teams over the course of her career, both as an in-house employee and an outside consultant.\u00a0<\/em><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/what-happens-when-sales-drives-your-content\/\">What happens when sales drives your content<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>I once worked with an organization where the editorial team ruled the roost \u2014 and I do mean they ruled. This was a publishing company, so that made sense, to a point. But editorial didn\u2019t just influence content. They had veto power over sales and marketing. I remember instances where advertising was pulled from one &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10945\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;What happens when sales drives your content&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"medium":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"medium_large":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"large":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"1536x1536":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"2048x2048":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"inspiro-loop":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2025\/11\/semrush-one.webp",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10945"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10945\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}