{"id":10954,"date":"2026-04-15T18:39:28","date_gmt":"2026-04-16T00:39:28","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10954"},"modified":"2026-04-15T18:39:28","modified_gmt":"2026-04-16T00:39:28","slug":"lessons-from-a-first-time-cmo","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10954","title":{"rendered":"Lessons from a first-time CMO"},"content":{"rendered":"
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It\u2019s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew.<\/p>\n

All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity.<\/p>\n

In this episode of Conversations with MarTech, we\u2019re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO.\u00a0<\/p>\n

\u00a0Episode guide<\/h3>\n

1:11: <\/strong>Meet Steven Quach<\/a>
2:20:<\/strong> What did Steven learn in his first two quarters as a CMO?<\/a>
4:56: <\/strong>What was surprising about the CMO role?<\/a>
7:09:<\/strong> How is Steven approaching the role of AI in the marketing organization?<\/a>
13:20: <\/strong>How do Steven and his team use being a challenger brand to their advantage?<\/a><\/p>\n

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Follow Conversations with MarTech on:<\/h2>\n
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