{"id":10956,"date":"2026-04-15T18:39:28","date_gmt":"2026-04-16T00:39:28","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10956"},"modified":"2026-04-15T18:39:28","modified_gmt":"2026-04-16T00:39:28","slug":"creating-meaningful-moments-across-the-customer-journey","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10956","title":{"rendered":"Creating meaningful moments across the customer journey"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/customer-journey-MTC-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Winning attention without losing trust: Creating meaningful moments across the customer journey.\" loading=\"lazy\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Modern marketing cycles often feel like a race to use every available tool, even when that volume risks drowning out the very message you\u2019re trying to send. At the <a href=\"https:\/\/martech.org\/conference\/may\/agenda\/\">May MarTech Conference<\/a>, we\u2019re hosting a session called \u201cWinning attention without losing trust: Creating meaningful moments across the customer journey,\u201d designed to help you navigate that tension with a practical framework for engaging audiences respectfully.<\/p>\n<p>Moderated by Angela Vega, director of capabilities and operations at Expedia Group, this panel brings together operators who understand the nuance of modern scale:<\/p>\n<ul class=\"wp-block-list\">\n<li>Alec Haase, general manager of AI products at Hightouch.<\/li>\n<li>Sean Nowlin, founder &amp; CEO of SpotlightIQ.<\/li>\n<li><strong>Ed Poppe,<\/strong> founder &amp; fractional marketing leader at Poppe Marketing.<\/li>\n<\/ul>\n<p>The pressure to automate everything can make it difficult to maintain a genuine human touch. This group will explore how to move toward true resonance across email, mobile, and web\u2014ensuring your tech stack supports your strategy rather than complicating it.<\/p>\n<h2 class=\"wp-block-heading\">Actionable insights for your strategy<\/h2>\n<p>The session provides a clear path forward for leaders looking to:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Build cohesive cross-channel journeys<\/strong> that respect the customer\u2019s digital space.<\/li>\n<li><strong>Leverage data responsibly<\/strong> to drive personalization that earns trust instead of eroding it.<\/li>\n<li><strong>Identify the \u201chuman-in-the-loop\u201d moments<\/strong> where intuition must outweigh automation.<\/li>\n<\/ul>\n<p>Refining the line between efficiency and empathy is a continuous process. Join us on May 6 to gain the perspective and guidance needed to create meaningful customer moments that protect your brand\u2019s most valuable asset: trust.<\/p>\n<p><!--\nPaste into a WordPress \"Custom HTML\" block.\nCard and button both link to the May MarTech Conference agenda page.\n--><\/p>\n<div class=\"cwt-download-box\">\n  <a class=\"cwt-box-link\" href=\"https:\/\/martech.org\/conference\/may\/agenda\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Register for the May 6th MarTech Conference\">\n<div class=\"cwt-download-inner\">\n<h2 class=\"cwt-download-heading\">Register for the May 6th MarTech Conference<\/h2>\n<p class=\"cwt-download-body\">\n        Attend MarTech, online May 6, to unlock seven panel discussions featuring marketers who are actually in the trenches. Registration is free.\n      <\/p>\n<div class=\"cwt-cta-wrap\">\n        <span class=\"cwt-download-button\">Register for free<\/span>\n      <\/div>\n<\/div>\n<p>  <\/p><\/a>\n<\/div>\n<p>The post <a href=\"https:\/\/martech.org\/creating-meaningful-moments-across-the-customer-journey\/\">Creating meaningful moments across the customer journey<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Modern marketing cycles often feel like a race to use every available tool, even when that volume risks drowning out the very message you\u2019re trying to send. At the May MarTech Conference, we\u2019re hosting a session called \u201cWinning attention without losing trust: Creating meaningful moments across the customer journey,\u201d designed to help you navigate that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10956\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Creating meaningful moments across the customer journey&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10956"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10956\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}