{"id":10974,"date":"2026-04-22T18:40:47","date_gmt":"2026-04-23T00:40:47","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10974"},"modified":"2026-04-22T18:40:47","modified_gmt":"2026-04-23T00:40:47","slug":"a-whole-new-way-to-think-about-tv-advertising","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10974","title":{"rendered":"A whole new way to think about TV advertising"},"content":{"rendered":"
\"Cory<\/div>\n
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Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape.<\/p>\n

Despite advances in targeting through CTV, we know consumers will skip ads when it\u2019s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to insert more ads into content.\u00a0<\/p>\n

Advances in AI now allow advertisers to insert their products and brands into TV content in a programmatic-like way, on short notice, with targeting, adding a new wrinkle to a medium that\u2019s ruled the ad market for three quarters of a century.<\/p>\n

In this episode, we\u2019re talking to Cory Treffiletti, CMO of Rembrand, about a whole new playbook for television advertising.<\/p>\n

Episode guide<\/h3>\n

1:18:<\/strong> Meet Cory Treffiletti<\/a>
2:00:<\/strong> What does the longevity of TV advertising say about the medium and its results?<\/a>
4:17:<\/strong> Why has TV advertising focused on interruption, which degrades the viewer experience?<\/a>
6:07:<\/strong> What does the TV advertising playbook for 2026 and beyond look like? And does it satisfy both advertisers and viewers?<\/a>
7:50: <\/strong>Product placement in TV is evolving<\/a>
10:45:<\/strong> How does a new TV advertising model look to the finance people? How does it improve ROAS? Does it ask for significantly more budget?<\/a><\/p>\n

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