{"id":10985,"date":"2026-04-24T18:38:59","date_gmt":"2026-04-25T00:38:59","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10985"},"modified":"2026-04-24T18:38:59","modified_gmt":"2026-04-25T00:38:59","slug":"from-permission-to-personalization-activating-first-party-data-the-right-way","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10985","title":{"rendered":"From permission to personalization: Activating first-party data the right way"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/High-wire-act-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"An office worker walks a high wire.\" loading=\"lazy\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>The reality of the cookieless future is that the pressure is shifting directly onto your shoulders. It is a common struggle: you are caught between the demand for high-performance personalization and the strict necessity of consumer privacy. Navigating this boundary often feels like a high-wire act, where one misstep impacts both compliance and customer trust.<\/p>\n<p>This session \u201cFrom permission to personalization: Activating first-party data the right way\u201d at <a href=\"https:\/\/martech.org\/conference\/may\/agenda\/'\">the May 6th MarTech Conference<\/a> zeroes in on the path forward. Moderated by Stephanie Miller, principal at Victory Song, this panel features leaders who are actively turning data responsibility into a strategic advantage:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Correy Honza<\/strong>, VP of strategy at Access Marketing Company.<\/li>\n<li><strong>Zontee Hou<\/strong>, president of Media Volery LLC.<\/li>\n<li><strong>Owen Jennings<\/strong>, senior director of product at OneTrust.<\/li>\n<\/ul>\n<p>These experts will explore how to move beyond passive collection toward a thoughtful, privacy-first strategy. The goal is to ensure your personalization resonates with an increasingly selective audience rather than alienating them.<\/p>\n<p>The conversation addresses the hurdles of activation \u2014 translating raw data into experiences that feel helpful instead of over-engineered. This isn\u2019t just about avoiding \u201cprivacy debt\u201d; it is about elevating your work to meet a new brand imperative.<\/p>\n<p>Attend this session to gain practical insights on how to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Activate first-party data across channels to align with true customer intent.<\/li>\n<li>Build operational guardrails that protect trust while enabling effective targeting.<\/li>\n<li>Deliver measurable business impact that satisfies both leadership and legal teams.<\/li>\n<\/ul>\n<p>If you are working to prove the value of your data strategy while maintaining the confidence of your customers, this session offers a clear path forward. Join the discussion on May 6 to learn how to build personalization that performs and respects.<\/p>\n<p><!--\nPaste into a WordPress \"Custom HTML\" block.\nCard and button both link to the May MarTech Conference agenda page.\n--><\/p>\n<div class=\"cwt-download-box\">\n  <a class=\"cwt-box-link\" href=\"https:\/\/martech.org\/conference\/may\/agenda\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Register for the May 6th MarTech Conference\">\n<div class=\"cwt-download-inner\">\n<h2 class=\"cwt-download-heading\">Register for the May 6th MarTech Conference<\/h2>\n<p class=\"cwt-download-body\">\n        Attend MarTech, online May 6, to unlock seven panel discussions featuring marketers who are actually in the trenches. Registration is free.\n      <\/p>\n<div class=\"cwt-cta-wrap\">\n        <span class=\"cwt-download-button\">Register for free<\/span>\n      <\/div>\n<\/div>\n<p>  <\/p><\/a>\n<\/div>\n<p>The post <a href=\"https:\/\/martech.org\/from-permission-to-personalization-activating-first-party-data-the-right-way\/\">From permission to personalization: Activating first-party data the right way<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The reality of the cookieless future is that the pressure is shifting directly onto your shoulders. It is a common struggle: you are caught between the demand for high-performance personalization and the strict necessity of consumer privacy. Navigating this boundary often feels like a high-wire act, where one misstep impacts both compliance and customer trust. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=10985\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;From permission to personalization: Activating first-party data the right way&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/yr-uhlpi-o4-3.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10985"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/10985\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}