{"id":10996,"date":"2026-04-29T18:41:41","date_gmt":"2026-04-30T00:41:41","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=10996"},"modified":"2026-04-29T18:41:41","modified_gmt":"2026-04-30T00:41:41","slug":"how-to-focus-marketing-on-high-impact-work","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=10996","title":{"rendered":"How to focus marketing on high-impact work"},"content":{"rendered":"
\"Christine<\/div>\n
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Are your team\u2019s high performers disengaged? It could be burnout. But it could also be bore-out.<\/p>\n

Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring, repetitive tasks that sap purpose and meaning from the work people do.\u00a0<\/p>\n

AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun.<\/p>\n

In this episode of Conversations with MarTech, we\u2019re talking to Christine Royston, CMO of Wrike, about how we motivate marketing teams in the AI era.<\/p>\n

Episode guide<\/h3>\n

1:12:<\/strong> Meet Christine Royston<\/a>
2:04:<\/strong> What is bore-out?<\/a>
7:39: <\/strong>Are marketing teams caught between efficiency and speed vs. authenticity and creativity?<\/a>
9:40: <\/strong>Will we ever regain the time and space needed for creativity, or has that opportunity passed?<\/a>
13:03: <\/strong>What are the signs of bore-out? And how should leaders address it?<\/a>
15:24:<\/strong> How to talk to senior leaders about creating the space for creativity and authenticity?<\/a><\/p>\n

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Follow Conversations with MarTech on:<\/h2>\n
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