{"id":11006,"date":"2026-05-01T18:42:43","date_gmt":"2026-05-02T00:42:43","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11006"},"modified":"2026-05-01T18:42:43","modified_gmt":"2026-05-02T00:42:43","slug":"the-art-of-doing-more-with-less-the-new-marketing-operations-stack","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11006","title":{"rendered":"The art of doing more with less: The new marketing operations stack"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/doing-more-with-less-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that \u201cmaintenance mode\u201d often consumes the bandwidth needed for strategic contribution.<\/p>\n<p>At the <a href=\"https:\/\/martech.org\/conference\/may\/agenda\/\">May 6th MarTech Conference<\/a>, the session \u201cThe art of doing more with less: The new marketing operations stack\u201d shifts that narrative. Moderated by Mike Rizzo, CEO of MarketingOps.com, our panel features leaders who are actively reshaping the boundaries of the role:<\/p>\n<ul class=\"wp-block-list\">\n<li>Fergus Ashe, chief commercial officer, Screendragon.<\/li>\n<li>Julz James, director, GTM systems, Fleetio.<\/li>\n<li>Jessica Kao, director, B2B GTM transformation advisor, Adobe.<\/li>\n<\/ul>\n<p>Navigating a complex stack with fewer resources is a constant hurdle in this role. When your day is spent \u201cfixing the plumbing,\u201d it\u2019s easy to feel disconnected from the creative and commercial goals of the business. This session is designed to bridge that gap.<\/p>\n<p>The path forward isn\u2019t about adding more tools \u2014 it\u2019s about simplifying and integrating what you have so your work is visible, valued, and vital.<\/p>\n<p>Let\u2019s tackle the shift from reactive to proactive. You will learn how to:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Prioritize for impact:<\/strong> Identify the workflows that actually move the needle on efficiency and revenue.<\/li>\n<li><strong>Streamline the stack:<\/strong> Reduce tool fatigue by focusing on integration rather than accumulation.<\/li>\n<li><strong>Remove the bottlenecks:<\/strong> Step out of the \u201csupport\u201d loop and into a role that enables the entire GTM organization.<\/li>\n<\/ul>\n<p>If the weight of fragmented processes is slowing your team down, this conversation provides the roadmap to a leaner, smarter operations function. Your work is the engine of marketing performance\u2014it\u2019s time to let it run at full capacity.<\/p>\n<p><!--\nPaste into a WordPress \"Custom HTML\" block.\nCard and button both link to the May MarTech Conference agenda page.\n--><\/p>\n<div class=\"cwt-download-box\">\n  <a class=\"cwt-box-link\" href=\"https:\/\/martech.org\/conference\/may\/agenda\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Register for the May 6th MarTech Conference\">\n<div class=\"cwt-download-inner\">\n<h2 class=\"cwt-download-heading\">Register for the May 6th MarTech Conference<\/h2>\n<p class=\"cwt-download-body\">\n        Attend MarTech, online May 6, to unlock seven panel discussions featuring marketers who are actually in the trenches. Registration is free.\n      <\/p>\n<div class=\"cwt-cta-wrap\">\n        <span class=\"cwt-download-button\">Register for free<\/span>\n      <\/div>\n<\/div>\n<p>  <\/p><\/a>\n<\/div>\n<p>The post <a href=\"https:\/\/martech.org\/the-art-of-doing-more-with-less-the-new-marketing-operations-stack\/\">The art of doing more with less: The new marketing operations stack<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that \u201cmaintenance mode\u201d often consumes the bandwidth needed for strategic contribution. At the May 6th MarTech Conference, the session \u201cThe art of doing more with less: The &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=11006\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;The art of doing more with less: The new marketing operations stack&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/yr-uhlpi-o4.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11006"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11006\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}