{"id":11018,"date":"2026-05-06T18:39:43","date_gmt":"2026-05-07T00:39:43","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11018"},"modified":"2026-05-06T18:39:43","modified_gmt":"2026-05-07T00:39:43","slug":"data-quality-will-make-or-break-your-lead-gen-strategy","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11018","title":{"rendered":"Data quality will make or break your lead gen strategy"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/S03E17-JG-landscape-cover-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Jason Gladu, COO of Convertr, on Conversations with MarTech\" loading=\"lazy\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>The surface mechanics of lead generation \u2014 the forms and follow-ups \u2014 haven\u2019t changed much in years, but the volume, velocity, and complexity of data interactions have changed dramatically.\u00a0<\/p>\n<p>But modern lead gen is built on automated nurture sequences, AI scoring models, and predictive analytics, making the infrastructure behind the data more vital than ever.<\/p>\n<p>In this episode of Conversations with MarTech, Jason Gladu, chief operating officer at Convertr, discusses why successful modern lead generation strategies must treat data quality as a precondition rather than an afterthought.\u00a0<\/p>\n<p>The costs of neglecting your data are too high, and include\u00a0 significant risks, including compliance issues like GDPR violations and \u201cmedia waste,\u201d where sales teams waste expensive time pursuing non-existent leads.<\/p>\n<p>You don\u2019t want to learn the hard way what happens if AI tools pick up unverified or synthetic data or your company targets individuals without proper consent.<\/p>\n<p><strong>Episode guide<\/strong><\/p>\n<p><strong>1:04<\/strong>: <a href=\"http:\/\/%3Ciframe%20width=%22560%22%20height=%22315%22%20src=%22https\/\/www.youtube.com\/embed\/jbilAs8d3m4?si=MhzxBB-IxhdE-PY6&amp;start=64%22%20title=%22YouTube%20video%20player%22%20frameborder=%220%22%20allow=%22accelerometer;%20autoplay;%20clipboard-write;%20encrypted-media;%20gyroscope;%20picture-in-picture;%20web-share%22%20referrerpolicy=%22strict-origin-when-cross-origin%22%20allowfullscreen%3E%3C\/iframe%3E\">Meet Jason Gladu<\/a><br \/><strong>1:46<\/strong>: <a href=\"http:\/\/%3Ciframe%20width=%22560%22%20height=%22315%22%20src=%22https\/\/www.youtube.com\/embed\/jbilAs8d3m4?si=MhzxBB-IxhdE-PY6&amp;start=106%22%20title=%22YouTube%20video%20player%22%20frameborder=%220%22%20allow=%22accelerometer;%20autoplay;%20clipboard-write;%20encrypted-media;%20gyroscope;%20picture-in-picture;%20web-share%22%20referrerpolicy=%22strict-origin-when-cross-origin%22%20allowfullscreen%3E%3C\/iframe%3E\">What\u2019s changed about lead generation in the past 15\u201320 years?<\/a><br \/><strong>4:21<\/strong>: <a href=\"http:\/\/%3Ciframe%20width=%22560%22%20height=%22315%22%20src=%22https\/\/www.youtube.com\/embed\/jbilAs8d3m4?si=MhzxBB-IxhdE-PY6&amp;start=261%22%20title=%22YouTube%20video%20player%22%20frameborder=%220%22%20allow=%22accelerometer;%20autoplay;%20clipboard-write;%20encrypted-media;%20gyroscope;%20picture-in-picture;%20web-share%22%20referrerpolicy=%22strict-origin-when-cross-origin%22%20allowfullscreen%3E%3C\/iframe%3E\">What does a successful modern lead gen strategy looks like, and what prevents businesses from reaching it?<\/a><br \/><strong>8:47: <\/strong><a href=\"http:\/\/%3Ciframe%20width=%22560%22%20height=%22315%22%20src=%22https\/\/www.youtube.com\/embed\/jbilAs8d3m4?si=MhzxBB-IxhdE-PY6&amp;start=527%22%20title=%22YouTube%20video%20player%22%20frameborder=%220%22%20allow=%22accelerometer;%20autoplay;%20clipboard-write;%20encrypted-media;%20gyroscope;%20picture-in-picture;%20web-share%22%20referrerpolicy=%22strict-origin-when-cross-origin%22%20allowfullscreen%3E%3C\/iframe%3E\">The risks and rewards of AI in lead generation<\/a><br \/><strong>13:12<\/strong>: <a href=\"http:\/\/%3Ciframe%20width=%22560%22%20height=%22315%22%20src=%22https\/\/www.youtube.com\/embed\/jbilAs8d3m4?si=MhzxBB-IxhdE-PY6&amp;start=792%22%20title=%22YouTube%20video%20player%22%20frameborder=%220%22%20allow=%22accelerometer;%20autoplay;%20clipboard-write;%20encrypted-media;%20gyroscope;%20picture-in-picture;%20web-share%22%20referrerpolicy=%22strict-origin-when-cross-origin%22%20allowfullscreen%3E%3C\/iframe%3E\">Where to start if you\u2019re unsure of your data quality<\/a><\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\n--><\/p>\n<section class=\"cwt-follow-box\" aria-labelledby=\"cwt-follow-heading\">\n<h2>Follow Conversations with MarTech on:<\/h2>\n<div class=\"cwt-row\">\n    <!-- Conversations with MarTech logo --><br \/>\n    <a class=\"cwt-brand\" href=\"https:\/\/martech.org\/topic\/conversations-with-martech\/\" aria-label=\"Conversations with MarTech home\" title=\"MarTech.org\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/01\/1023BF8E-41B2-45E8-8701-19F74F955D89.png\" alt=\"Conversations with MarTech\" loading=\"lazy\" \/><br \/>\n    <\/a>\n<p>    <!-- Platform icons\/links --><\/p>\n<nav class=\"cwt-platforms\" aria-label=\"Podcast platforms\">\n      <a class=\"brand-icon\" href=\"https:\/\/martechpodcastseries.buzzsprout.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Buzzsprout\" title=\"Buzzsprout\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/buzzsprout-logo.jpeg\" alt=\"Buzzsprout\" loading=\"lazy\" \/><br \/>\n      <\/a>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/www.youtube.com\/@MarTechisMarketing\" target=\"_blank\" rel=\"noopener\" aria-label=\"Watch on YouTube\" title=\"YouTube\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/YouTube-Logo.webp\" alt=\"YouTube\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/conversations-with-martech\/id1687975290\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Apple Podcasts\" title=\"Apple Podcasts\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/apple-podcasts.jpg\" alt=\"Apple Podcasts\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/music.amazon.com\/podcasts\/19d68d57-a1f9-4b97-bf8a-2804e1f110be\/conversations-with-martech\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Amazon Music\" title=\"Amazon Music\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/AMAZON-MUSIC.png\" alt=\"Amazon Music\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/open.spotify.com\/show\/7vykzeMrvrFV7gfJVrI7Oa\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Spotify\" title=\"Spotify\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/spotify-logo-1.png\" alt=\"Spotify\" loading=\"lazy\" \/><br \/>\n      <\/a><br \/>\n    <\/p><\/nav>\n<\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/martech.org\/data-quality-will-make-or-break-your-lead-gen-strategy\/\">Data quality will make or break your lead gen strategy<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The surface mechanics of lead generation \u2014 the forms and follow-ups \u2014 haven\u2019t changed much in years, but the volume, velocity, and complexity of data interactions have changed dramatically.\u00a0 But modern lead gen is built on automated nurture sequences, AI scoring models, and predictive analytics, making the infrastructure behind the data more vital than ever. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=11018\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Data quality will make or break your lead gen strategy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/05\/jbilas8d3m4.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11018"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11018\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}