{"id":11059,"date":"2026-05-20T18:48:01","date_gmt":"2026-05-21T00:48:01","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11059"},"modified":"2026-05-20T18:48:01","modified_gmt":"2026-05-21T00:48:01","slug":"whats-the-future-of-ai-and-rcs-in-mobile-messaging","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11059","title":{"rendered":"What\u2019s the future of AI and RCS in mobile messaging?"},"content":{"rendered":"
\"Eric<\/div>\n
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Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.<\/p>\n

Eric and I dive into how brands can move past the \u201cquantity over quality\u201d era of spam and leverage AI-driven personalization to build genuine customer loyalty.\u00a0<\/p>\n

Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical \u201ctightrope\u201d brands must walk with Apple and Google\u2019s new \u201cunknown sender\u201d filters.<\/p>\n

Episode guide<\/h3>\n

\u201800:00:<\/strong> Introduction<\/a>
01:09:<\/strong> Meet Eric Miao<\/a>
01:28:<\/strong> Are there too many messages for consumers?<\/a>
04:04:<\/strong> What is the current state of RCS?<\/a>
09:30: <\/strong>What is the ultimate messaging experience for users?<\/a>
14:13: <\/strong>What to expect for messaging in the year ahead?<\/a><\/p>\n

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