{"id":11121,"date":"2026-06-15T18:41:33","date_gmt":"2026-06-16T00:41:33","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11121"},"modified":"2026-06-15T18:41:33","modified_gmt":"2026-06-16T00:41:33","slug":"salesforce-acquires-fin-formerly-known-as-intercom","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11121","title":{"rendered":"Salesforce acquires Fin, formerly known as Intercom"},"content":{"rendered":"
\"Hands<\/div>\n

Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion.<\/p>\n

The deal comes only one month after Intercom adopted the Fin name<\/a>. The company\u2019s core offering is an AI agent that specializes in end-to-end resolution of complex customer queries across channels, including live chat, email, WhatsApp, SMS, phone, and Slack.\u00a0<\/p>\n

Fin\u2019s AI agent is powered by a proprietary AI model called Apex, which is purpose-built for customer support.<\/p>\n

For Salesforce, the deal comes on the heels of signs of strength in its Agentforce business<\/a>, which reached $1.2 billion in ARR in Q1 FY27, up 20% year over year.<\/p>\n

Salesforce expects Fin\u2019s packaged offerings and proprietary models to complement the Agentforce<\/a> platform. Salesforce said in a statement that Fin\u2019s technology will give customers more ways to deploy AI agents across customer service operations, with fast time-to-value options designed for SMB and commercial organizations that need to launch quickly, integrate with existing systems, and deliver measurable outcomes.\u00a0<\/p>\n

For Salesforce, Fin is the fifth acquisition announced in 2026, and the third announced in June (joining M3ter and Contentful<\/a>). The Fin transaction is expected to close in the fourth quarter of Salesforce\u2019s fiscal year 2027.<\/p>\n

The post Salesforce acquires Fin, formerly known as Intercom<\/a> appeared first on MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion. The deal comes only one month after Intercom adopted the Fin name. The company\u2019s core offering is an AI agent that specializes in end-to-end resolution of complex customer queries across channels, including live chat, email, … <\/p>\n

Read more “Salesforce acquires Fin, formerly known as Intercom”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/cash-hands-800x450.png",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11121"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11121\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}