{"id":11128,"date":"2026-06-17T18:40:28","date_gmt":"2026-06-18T00:40:28","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11128"},"modified":"2026-06-17T18:40:28","modified_gmt":"2026-06-18T00:40:28","slug":"managing-your-marketing-content-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11128","title":{"rendered":"Managing your marketing content in the age of AI"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/S03E021-Erica-Gunn-landscape-cover-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Erica Gunn, CMO of Canto, on Conversations with MarTech.\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.<\/p>\n<p>In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of <a href=\"https:\/\/martech.org\/topic\/digital-asset-management-dam\/\">digital asset management (DAM)<\/a> and the significant impact of artificial intelligence on marketing operations.<\/p>\n<p>Among the topics we cover:<\/p>\n<ul class=\"wp-block-list\">\n<li>Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven era<\/li>\n<li>Moving beyond translation to localization to ensure brand authenticity across diverse cultural and regional markets.<\/li>\n<li>Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.<\/li>\n<li>How AI-powered research and LLMs are changing how customers discover and interact with brands before they ever reach a website.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Episode guide<\/h3>\n<p><strong>00:00<\/strong> <a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh\">Introduction<\/a><br \/><strong>00:28<\/strong> <a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh&amp;t=28\">Meet Erica Gunn<\/a><br \/><strong>01:32<\/strong> <a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh&amp;t=92\">How marketers create and manage the proliferation of content<\/a><br \/><strong>04:40<\/strong> <a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh&amp;t=280\">The DAM challenges of agencies and regulated industries<\/a><br \/><strong>06:49<\/strong> <a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh&amp;t=409\">How does AI help solve the digital asset management challenge?<\/a><br \/><strong>10:51<\/strong> <a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh&amp;t=651\">Leveraging AI for content workflows<\/a><br \/><strong>12:01 <\/strong><a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh&amp;t=721\">What\u2019s working for Canto\u2019s marketing?<\/a><br \/><strong>15:07<\/strong> <a href=\"https:\/\/youtu.be\/v5SwrC73Cvo?si=7eOU3q2do9I1soNh&amp;t=907\">How prospects researching with AI change the way B2Bs market<\/a><\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\n--><\/p>\n<section class=\"cwt-follow-box\" aria-labelledby=\"cwt-follow-heading\">\n<h2>Follow Conversations with MarTech on:<\/h2>\n<div class=\"cwt-row\">\n    <!-- Conversations with MarTech logo --><br \/>\n    <a class=\"cwt-brand\" href=\"https:\/\/martech.org\/topic\/conversations-with-martech\/\" aria-label=\"Conversations with MarTech home\" title=\"MarTech.org\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/01\/1023BF8E-41B2-45E8-8701-19F74F955D89.png\" alt=\"Conversations with MarTech\" loading=\"lazy\" \/><br \/>\n    <\/a>\n<p>    <!-- Platform icons\/links 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title=\"Apple Podcasts\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/apple-podcasts.jpg\" alt=\"Apple Podcasts\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/music.amazon.com\/podcasts\/19d68d57-a1f9-4b97-bf8a-2804e1f110be\/conversations-with-martech\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Amazon Music\" title=\"Amazon Music\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/AMAZON-MUSIC.png\" alt=\"Amazon Music\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/open.spotify.com\/show\/7vykzeMrvrFV7gfJVrI7Oa\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Spotify\" title=\"Spotify\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/spotify-logo-1.png\" alt=\"Spotify\" loading=\"lazy\" \/><br \/>\n      <\/a><br \/>\n    <\/p><\/nav>\n<\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/martech.org\/managing-your-marketing-content-in-the-age-of-ai\/\">Managing your marketing content in the age of AI<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration. In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=11128\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Managing your marketing content in the age of AI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/v5swrc73cvo.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11128"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11128\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}