{"id":11136,"date":"2026-06-23T07:31:13","date_gmt":"2026-06-23T13:31:13","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11136"},"modified":"2026-06-23T07:31:13","modified_gmt":"2026-06-23T13:31:13","slug":"the-real-ai-opportunity-is-creating-new-value","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11136","title":{"rendered":"The real AI opportunity is creating new value"},"content":{"rendered":"
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A majority of organizations now use AI in at least one function \u2014 88%, according to McKinsey<\/a> \u2014 but only 6% report significant enterprise-wide impact. This isn\u2019t a failure of AI adoption. It\u2019s a reflection of how organizations use AI.<\/p>\n

To take an analogy from the past, the first cars used horse carriages and simply added an engine \u2014 the same frame, seating, and roads. It took a long time for the chassis to be redesigned. The technology arrived before the thinking caught up, and cars were reimagined.<\/p>\n

Something similar is happening with AI. Companies are optimizing tasks without rethinking how they create value. According to the same study, only 23% of organizations that use generative AI have redesigned their workflows for the new technology. The rest are building very fast carriages and haven\u2019t yet learned how to adopt a new business model.<\/p>\n

The biggest impact of AI may not come from doing existing work faster, but from discovering entirely new ways to create value and generate revenue.<\/p>\n

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The four stages of AI value<\/h2>\n
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\"Four