{"id":11156,"date":"2026-07-01T07:37:12","date_gmt":"2026-07-01T13:37:12","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11156"},"modified":"2026-07-01T07:37:12","modified_gmt":"2026-07-01T13:37:12","slug":"practical-advice-for-scaling-start-up-marketing","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11156","title":{"rendered":"Practical advice for scaling start-up marketing"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/06\/S03E024-Abby-Strong-landscape-cover-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Abby Strong of Cribl on Conversations with MarTech.\" \/><\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\">Start-up marketing isn\u2019t for the faint of heart, and if you want to learn how it\u2019s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who\u2019s scaled marketing start up and discuss what they\u2019ve learned.<\/p>\n<p class=\"wp-block-paragraph\">In this episode of Conversations with MarTech, Abby Strong, chief market officer and chief customer officer at Cribl, joins us to share her insights on the realities of scaling marketing for early-stage startups.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Abby discusses the critical importance of clarity, earning founder trust, and building a technical foundation for sustainable growth.<\/p>\n<p class=\"wp-block-paragraph\">Key takeaways from this episode include:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>The importance of clarity; if you can\u2019t describe the problem your company solves in one sentence, you are simply \u201cscaling confusion.\u201d<\/li>\n<li>Earning the trust of founders by demonstrating a deep technical understanding of the product before translating it into value-based outcomes for customers.<\/li>\n<li>Why success in a growing company requires employees to embrace the current stage of the business and pivot quickly rather than dwelling on how things \u201cused to be.\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Episode guide<\/h3>\n<p class=\"wp-block-paragraph\">00:00 Introduction<br \/>00:35 Meet Abby Strong<br \/>01:00 What\u2019s missing from the common advice for start-up marketers on social media?<br \/>02:01 What do founders get wrong about start-up marketing?<br \/>03:13 Advice for talking to founders about marketing their start up<br \/>04:53 What are the most common mistakes made by start-up marketers?<br \/>07:08 What are the signs it\u2019s time to scale marketing?<br \/>08:50 Where and when do you start building your start-up marketing team?<br \/>11:10 Advice for building out other revenue roles, like sales and customer success<br \/>12:53 What is the make up of a person who excels in start-up culture?<\/p>\n<p><!--\nPaste this into a WordPress \"Custom HTML\" block.\n--><\/p>\n<section class=\"cwt-follow-box\" aria-labelledby=\"cwt-follow-heading\">\n<h2>Follow Conversations with MarTech on:<\/h2>\n<div class=\"cwt-row\">\n    <!-- Conversations with MarTech logo --><br \/>\n    <a class=\"cwt-brand\" href=\"https:\/\/martech.org\/topic\/conversations-with-martech\/\" aria-label=\"Conversations with MarTech home\" title=\"MarTech.org\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/01\/1023BF8E-41B2-45E8-8701-19F74F955D89.png\" alt=\"Conversations with MarTech\" loading=\"lazy\" \/><br \/>\n    <\/a>\n<p>    <!-- Platform icons\/links --><\/p>\n<nav class=\"cwt-platforms\" aria-label=\"Podcast platforms\">\n      <a class=\"brand-icon\" href=\"https:\/\/martechpodcastseries.buzzsprout.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Buzzsprout\" title=\"Buzzsprout\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/buzzsprout-logo.jpeg\" alt=\"Buzzsprout\" loading=\"lazy\" \/><br \/>\n      <\/a>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/www.youtube.com\/@MarTechisMarketing\" target=\"_blank\" rel=\"noopener\" aria-label=\"Watch on YouTube\" title=\"YouTube\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/YouTube-Logo.webp\" alt=\"YouTube\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/conversations-with-martech\/id1687975290\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Apple Podcasts\" title=\"Apple Podcasts\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/apple-podcasts.jpg\" alt=\"Apple Podcasts\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/music.amazon.com\/podcasts\/19d68d57-a1f9-4b97-bf8a-2804e1f110be\/conversations-with-martech\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Amazon Music\" title=\"Amazon Music\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/AMAZON-MUSIC.png\" alt=\"Amazon Music\" loading=\"lazy\" \/><br \/>\n      <\/a><\/p>\n<p>      <a class=\"brand-icon\" href=\"https:\/\/open.spotify.com\/show\/7vykzeMrvrFV7gfJVrI7Oa\" target=\"_blank\" rel=\"noopener\" aria-label=\"Listen on Spotify\" title=\"Spotify\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/09\/spotify-logo-1.png\" alt=\"Spotify\" loading=\"lazy\" \/><br \/>\n      <\/a><br \/>\n    <\/p><\/nav>\n<\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/martech.org\/practical-advice-for-scaling-start-up-marketing\/\">Practical advice for scaling start-up marketing<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Start-up marketing isn\u2019t for the faint of heart, and if you want to learn how it\u2019s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who\u2019s scaled marketing start up and discuss what they\u2019ve learned. In this episode of Conversations with MarTech, Abby Strong, chief market &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=11156\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Practical advice for scaling start-up marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"medium":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"medium_large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"large":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"1536x1536":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"2048x2048":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/wp-content\/uploads\/2026\/07\/bs-3uxzmlzq.jpg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11156"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11156\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}